The Transformative Power of Passion
We assert that nothing has been accomplished without interest on the part of the actors; andâif interest be called passion, inasmuch as the whole individuality, to the neglect of all other actual or possible interests and claims, is devoted to an object with every fibre of volition, concentration all its desires and powers upon itâwe may affirm absolutely that nothing great in the World has been accomplished without passion.
A great leaderâs courage to fulfill his vision comes from passion, not position.
Beyond what you can observe, powerful and primal brain functions are continuously influencing the behavior of those you lead.
The Art of Brand Strategy is of vital importance to your business. It is a matter of profitability and loss, a road to either safety or to ruin.
Here is a cautionary tale: United Airlines stock drops $1.4 Billion after a passenger-removal controversy.

THE BIG IDEA: To do this, examine what values have guided you, how your leadership role has evolved and how you have shaped the workplace culture.