Cult Branding was founded on Abraham Maslowâs Hierarchy of Human Needs. Maslowâs hierarchy offers a simple framework for understanding consumer behavior: Humans have inherent needs (physiological, safety, love and belonging, esteem, and self-actualization) that they try to fulfill. And, consumer behavior is motivated by the...
Letting the days go by, let the water hold me down Letting the days go by, water flowing underground Into the blue again after the moneyâs gone Once in a lifetime, water flowing underground âTalking Heads, âOnce in a Lifetime,â Remain in Light
You canât depend on your judgment when your imagination is out of focus. Mark Twain, Mark Twainâs Notebook
âAt Zappos Adaptive our passion is to make our customer's life easier, we completely focused on a market that has been underserved, all because of one amazing customer interaction.â - Saul Dave, Senior Director of Enterprise Systems, Zappos.com
Insights from SAP, Cult Branding and Life is good. "For retail, it's no longer about buying stuff and putting it in the window. Those days are over." -Bert Jacobs, CEO of Life is good Todayâs retail landscape has changed (drastically!). Our goal is to help clients create authentic brands...
You know the big names. You read the news. You stay up-to-date on whatâs happening in retail. But hearing insights from top retail CEOs and industry thought leaders in person is a totally different experience â and weâre betting that youâve probably never had the chance...
The purpose of human life is to serve, and to show compassion and the will to help others. Albert Schweitzer
Steve M. Scheel, CEO of Scheels, and a few associates were recently featured in the Fargo INC! article "HOW TO BUILD A BUSINESS THAT WILL LAST, THE SCHEELS WAY." What does it take to make a 115-year-old company a great place to work and shop? Â Scheels'...
We assert that nothing has been accomplished without interest on the part of the actors; andâif interest be called passion, inasmuch as the whole individuality, to the neglect of all other actual or possible interests and claims, is devoted to an object with every fibre of volition, concentration all its desires and powers upon itâwe may affirm absolutely that nothing great in the World has been accomplished without passion.
A great leaderâs courage to fulfill his vision comes from passion, not position.
Beyond what you can observe, powerful and primal brain functions are continuously influencing the behavior of those you lead.