Susan is the CEO of a national chain of fashion apparel department stores. David is the CEO of a competing brand. Both Susan and David have been at the helm for five years. Accomplished and talented professionals, they have each earned their positions. Sharp-minded and effective...
Sarah is two months into her new role as CEO of a fast-growing company in the casual dining market. At least, it was fast-growing until recently. The founder of the enterprise built his business by using only natural, GMO-free ingredients and providing a fast, comfortable dining experience. The...
Virtually all C-level executives are smart. Cognitive intelligence alone, however, is not a good indicator of leadership effectiveness. When was the last time you checked in on your leadership effectiveness? Iâm not just talking about the objective performance of your organization or department; Iâm referring to the...
Our team was discussing last weekâs mammoth post on core values, reflecting on how core values became such an integral component of what we do. As a marketing consulting firm, we certainly didnât start out emphasizing the importance of âvaluesâ in business. But having spent over...
https://www.youtube.com/watch?v=zEygcDikuwI Our firm uses core values to help companies attract more profitable customers. Over time, weâve discovered that our readers are predominantly inspired leaders. Core values play a major role in inspired leadership. BJ Bueno joined Life is good CEO Bert Jacobs on the main stage of...
Organizations that foster brand loyaltyâthat place an unusually high level of focus on their customersâon average, demonstrate a more enlightened approach to management. Why is this so? Cult Brands and other customer-centric businesses tend to be more humanistic. That is, they tend to place a greater...
It was an enlivening trip to the National Retail Federationâs Big Show this year. With over 30,000 attendees pacing over 800,000 square feet of exhibitors serving the retail market, it was difficult not to marvel at what human consciousness can do in its effort to...
Letâs make a series of obvious statements: 1) Your customers are human beings. 2) Human beings share certain values. 3) Human beings, as customers, are attracted to businesses that share their values. Simply enough, isnât it? Well, sort of. The challenge is not all humans value the same thing....
What would you say if you learned that everything you learned in business school is wrong? Not just wrong, in fact, but fundamentally and fatally flawed, rotten to the proverbial core? How would that knowledge change how you function as a business leader? These fascinating questions...