Leadership

13 May

Virtually all C-level executives are smart. Cognitive intelligence alone, however, is not a good indicator of leadership effectiveness. When was the last time you checked in on your leadership effectiveness? I’m not just talking about the objective performance of your organization or department; I’m referring to the...

14:07 / Leadership / Personal Development
29 Apr

Our team was discussing last week’s mammoth post on core values, reflecting on how core values became such an integral component of what we do. As a marketing consulting firm, we certainly didn’t start out emphasizing the importance of “values” in business. But having spent over...

11:57 / Leadership
23 Apr

https://www.youtube.com/watch?v=zEygcDikuwI Our firm uses core values to help companies attract more profitable customers. Over time, we’ve discovered that our readers are predominantly inspired leaders. Core values play a major role in inspired leadership. BJ Bueno joined Life is good CEO Bert Jacobs on the main stage of...

11:12 / Leadership
03 Feb

Organizations that foster brand loyalty—that place an unusually high level of focus on their customers—on average, demonstrate a more enlightened approach to management. Why is this so? Cult Brands and other customer-centric businesses tend to be more humanistic. That is, they tend to place a greater...

16:21 / Leadership
20 Jan

It was an enlivening trip to the National Retail Federation’s Big Show this year. With over 30,000 attendees pacing over 800,000 square feet of exhibitors serving the retail market, it was difficult not to marvel at what human consciousness can do in its effort to...

11:44 / Leadership
07 Jan

Let’s make a series of obvious statements: 1) Your customers are human beings. 2) Human beings share certain values. 3) Human beings, as customers, are attracted to businesses that share their values. Simply enough, isn’t it? Well, sort of. The challenge is not all humans value the same thing....

18:28 / Leadership
18 Dec

What would you say if you learned that everything you learned in business school is wrong? Not just wrong, in fact, but fundamentally and fatally flawed, rotten to the proverbial core? How would that knowledge change how you function as a business leader? These fascinating questions...

18:23 / Leadership
06 Jul

Abraham Maslow postulated that humans have an ascending order of needs and used a hierarchal pyramid to prioritize them. At the bottom levels of the pyramid are our physiological needs—like food, shelter, and clothing—that we need to survive. As these needs are met, progressively higher needs...

20:38 / Leadership