Your new product or service is great. You want to tell people. Why not shout it as loudly as you can to as many many people as you can? Because, until you have an audience, you have to work exponentially harder to make your message matter....
The letter BlackRock’s Larry Fink sent CEOs highlights ideas that are familiar to our readers. Here’s the insight: “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance but also show...
Building a culture of trust is mostly one-to-one in nature. Over time, simple interactions accumulate and help create rapport and friendship, which are critical ingredients for a high-performing workplace. Try to be present in the small moments; this will lay the foundation for a more...
You have to live life to the limit, not according to each day but according to its depth. One does not have to do what comes next if one feels a greater affinity with that which happens later, at a remove, even in a remote...
As the end of the year quickly approaches, we want to say thank you for being our reader. You represent the best in your industry and we look forward to bringing you insights on building brands that both employees and customers love in the coming...
Cult Branding was founded on Abraham Maslow’s Hierarchy of Human Needs. Maslow’s hierarchy offers a simple framework for understanding consumer behavior: Humans have inherent needs (physiological, safety, love and belonging, esteem, and self-actualization) that they try to fulfill. And, consumer behavior is motivated by the...
Letting the days go by, let the water hold me down Letting the days go by, water flowing underground Into the blue again after the money’s gone Once in a lifetime, water flowing underground —Talking Heads, “Once in a Lifetime,” Remain in Light
You can’t depend on your judgment when your imagination is out of focus. Mark Twain, Mark Twain’s Notebook
“At Zappos Adaptive our passion is to make our customer's life easier, we completely focused on a market that has been underserved, all because of one amazing customer interaction.” - Saul Dave, Senior Director of Enterprise Systems, Zappos.com
Insights from SAP, Cult Branding and Life is good. "For retail, it's no longer about buying stuff and putting it in the window. Those days are over." -Bert Jacobs, CEO of Life is good Today’s retail landscape has changed (drastically!). Our goal is to help clients create authentic brands...