Leadership

06 Mar

What you do today determines the type of organization you can become tomorrow.

Every move a company makes sends a message to its customers and employees. A decision you make today may benefit your company right now. But, you also have to ask: is it the right move for the long-term goals of the company?

What you do today determines the type of organization you can become tomorrow.

Without a vision, it’s impossible to determine how today’s decisions will contribute to the future. The vision allows you to ask: Does this decision push the organization further towards that ultimate goal? Does it change nothing over the long-term? Does it only benefit the organization today, making it harder to get back on track to achieve the long-term goals?

17:22 / Inspiration / Leadership
14 Feb

Enabling employees to find meaning in their work isn’t the same as creating a utopian organization: there will still be complaints and frustrations. The goal is maximizing potential, not perfection.

I have often blamed you in my mind for treating this or that person differently and reacting to this or that situation differently from how I would have; and yet the outcome usually showed you were right. "If we just take people as they are," you once said, "we make them worse; but if we treat them not as they are but as they should be, we help them to become what they can become."Therese in Johann Wolfgang von Goethe’s Wilhelm Meister’s Apprenticeship

The most recent edition of Gallup's “State of the American Workplace” report. Put simply, there’s need for drastic improvement: Only 33% of U.S. Employees feel engaged at work.[1. Gallup, “State of the American Workplace,” 2017.]

What’s more worrying than this lack of engagement is that it’s only improved by three percentage points in the five years since the previous edition. This minuscule increase should be surprising considering the prevalence of companies proclaiming to invest in and value their employees over the same time period.

Valuing employees has been more chest-thumping than action.

22:00 / Inspiration / Leadership / Personal Development
01 Feb

To be an effective leader, you have to be a really good listener. And, not to what’s being said, but to what’s not being said. You have to be really observant. That was a big transition for me: I went from being a scorer and a floor general to being a leader. And, that meant putting others first. That means not worrying about: Are you in rhythm? Are you playing well in this game? Are you ready to go? [It means going] to being: Are they ready? What can I do to help them be ready? That’s the big transition to make. You’ve gotta observe them, because they all have things they want to accomplish as individuals. And, as. Leader you’re like, “Okay, what are those things?” And, how can I help them accomplish that within the system, the structure that we are trying to do collectively. —Kobe Bryant

The passing of Kobe Bryant this week had us reflecting on the man he was and the time we spent working with him. When we worked with Kobe, he was undergoing the transition from being number 8 to number 24. This transition was much more than just a number change for him; it had personal significance. 24 meant dedicating himself every hour of the day to being a better person that others could look up to; it meant going from focusing just on himself and his stardom to focusing on being a leader and helping his teammates achieve their goals. Kobe realized that leadership is a choice and that it takes dedication, practice, awareness, constant learning, and skill. Leaders are made, not born. And, great leaders never stop trying to be better not just for themselves, but for those they have the honor of leading. Rest in peace Kobe.

06:19 / Inspiration / Leadership / Personal Development
24 Jan

Being Great Requires Giving Up Being Great At Something Else

Piglet: If everybody were like everybody else, how boring it would be. The things that make me different are the things that make me, me!
Eeyore: Stand tall.
Piglet: You’re in a class by yourself.
Eeyore: Be proud.
Piglet: You’re not like anyone else. No doubt about it, you’re second to none ‘cause you’re the one and only one. Piglet and Eeyore, “You’re the One and Only One,” Winne the Pooh: Sing a Song with Pooh Bear

It often seems like companies are doing everything to try and get customers to do more. 

But, when a company tries to do everything, it excels at nothing. 

Since companies only have a limited number of resources, this usually involves trying to improve their category weaknesses, which inevitably draws focus away from their strengths. And, by improving their weaknesses to match the competition and focusing on winning share of mind for their improvements—and ignoring their strengths—they just end up looking a lot like the competition. 

13:00 / Inspiration / Leadership / Marketing
10 Jan

Cult brands stand against an evil force: they believe the world should be a certain way that stands in opposition to an ill they perceive in the world.

It’s common to talk about the customer journey: the important steps the customer takes when interacting with your company. But, many companies forget to pay attention to the journey their business is on. And, it’s through this journey that we can not only become heroes to our customers but also help them become the heroes in their own journeys.

20:00 / Leadership / Personal Development
22 Nov

I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder. —Gilbert K. Chesterton

I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder.Gilbert K. Chesterton, A Short History of England

As we get ready to celebrate Thanksgiving next week in the US, reflecting on what we’re thankful and grateful for over the last year is the norm.

But, it’s important to regularly reflect on gratitude and thankfulness as individuals and as organizations. Too often we take employees and customers for granted. Yet, it is those employees and customers that we owe our success to.

22:20 / Inspiration / Leadership / Personal Development
15 Nov

Go through a magazine and pick out the advertisements you like best. You will probably pick those with beautiful illustrations, or clever copy. You forget to ask yourself whether your favorite advertisements would make you want to buy the product. --David Ogilvy

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same. Go through a magazine and pick out the advertisements you like best. You will probably pick those with beautiful illustrations, or clever copy. You forget to ask yourself whether your favorite advertisements would make you want to buy the product.David Ogilvy, Ogilvy on Advertising

Does this sound familiar: you hire an agency for a campaign, but what you get back doesn’t fully capture your brand or it isn’t in line with what you thought you made clear during preliminary meetings? And, you end up running the ad anyway because there’s no time or budget to do anything else.

This isn't out of the ordinary.

Many agencies try to convince their clients that they have unique expertise and creativity that the client doesn’t have access to without them.

22:36 / Leadership / Marketing
08 Nov

To create a company where creativity is driving force, you have to reward the creative process--the behavior--not the outcome.

Yet everyone should be cautious not to make something impossible that nature would not allow, unless it would be that one wanted to make a dream work, in which case one may mix together every kind of creature.Albrecht DĂŒrer, Four Books on Proportion[1. Translation from: Peter Parshall, "Graphic Knowledge: Albrecht DĂŒrer and the imagination," The Art Bulletin, 2013.]

When people think about creativity, they typically think of it in terms of three Ps: Person, Problem, and Product. A person solves a problem in a new way and creates a new product.

The problem with thinking about creativity in this way is that it ignores the fourth and most important P: the Process.

23:49 / Creativity / Inspiration / Leadership