26
Jul
Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships. Stephen Covey, The 7 Habits of Highly Effective PeopleTaking a sociological perspective, Barbara Misztal explains in her book Trust in Modern Societies that trust has three social implications: 1) it makes social life more predictable; 2) it creates a sense of community; and, 3) it allows people to work together. Without trust, social interactions are unpredictable, community building is thwarted, and people are unable to collaborate effectively. Businesses aggressively strive to establish trust with their customers but frequently neglect the need to cultivate trust in their workplaces. In their myopia, they create hostile work environments with a âme versus youâ mentality, where employees feel the constant need to watch their backs. In this space, loyalty, creativity, and innovation are sure to die.
Close your eyes. Picture Steve Jobs.
Black mock turtleneck? Jeans? Sneakers?
Jobs designed his outfit to convey both his personal brand and the Apple brand of simplicity. But, it also had a second benefit: it simplified his life to focus on tasks that matter.
Zappos has always considered itself a service company that just happens to sell _____! What fills in the blank? That isn't for me or Tony Hsieh our CEO to decide. Well, it is, but it's also for every other member of our organization. The blank can be filled by anyone at Zappos. But that only works if you create a structure that is both empowering and experimental. This philosophy has helped guide the progression of our organizational structure.
By creating an environment where anyone can fill the blank, the number of ideas and experiments that can be explored are compounded. This leads to a more diversified Zappos. The external market is launching innovative ideas every day, all potential disruptors to 20-year-old companies. Zappos is creating a space for these ideas to be launched from within. Organizations continue to works towards flatter and self-managed systems where each individual is a self-actualized person. But for some reason, some known and some unknown the persona of the CEO continues to maintain a certain power. People hold the CEO to a super-human standard.
As people, we place high expectations on roles and the CEO is no exception.
Unfortunately, this makes the CEO positions susceptible to fear. Â Fear can be perceived as weaknesses by others so, in response, many leaders hold on to the mantra of, âDonât admit to it. Donât dwell on it. I am the boss and everyone relies on me.â