THE BIG IDEA: Cohesive organizations and customer communities are created by the same mechanism. If you know whatâs at the heart of both, you can build a thriving organization that fosters passionate customers. __________________ Like a hand full of marbles pouring into a bowl, when you put...
THE BIG IDEA: Goals, strategies, objectives, and tactics are four powerful tools for providing organizational direction and achieving results when chief executives can clearly differentiate between each of them and know how each one relates to the whole. __________________ On the third move of a chess game, nine million positions...
THE BIG IDEA: Leaders throughout history have used symbols and metaphors to move people to action. This article explores the significance of symbolic imagery and how it can be applied in business for effective communication. __________________ With wings spanning over six feet long, the eagle soars over...
THE BIG IDEA: Customer obsession is a fundamental characteristic of long-term, outperforming leadership. Inspired leaders find practical ways to keep their top executives connected to the front lines of their business. __________________ Sitting in their corner offices with unfettered views of the city skyline, like the untouchable...
THE BIG IDEA: Every business has a unique set of strength-based values that shape the organization. Once uncovered, these âsuperpowersâ help guide your vision, energize your culture, differentiate your business, and attract customers that love you. __________________ Itâs a rainy Wednesday morning. You enter your office an...
THE BIG IDEA: When you know what drives you, you have insight into what motivates your employees and your customers. Calling on the research and motivational theories in behavioral psychology illuminates the answer. __________________ You didnât get where you are by accident. You worked hard. You assimilate...
Susan is the CEO of a national chain of fashion apparel department stores. David is the CEO of a competing brand. Both Susan and David have been at the helm for five years. Accomplished and talented professionals, they have each earned their positions. Sharp-minded and effective...
Sarah is two months into her new role as CEO of a fast-growing company in the casual dining market. At least, it was fast-growing until recently. The founder of the enterprise built his business by using only natural, GMO-free ingredients and providing a fast, comfortable dining experience. The...
Virtually all C-level executives are smart. Cognitive intelligence alone, however, is not a good indicator of leadership effectiveness. When was the last time you checked in on your leadership effectiveness? Iâm not just talking about the objective performance of your organization or department; Iâm referring to the...