Leadership

  Cult Branding was founded on Abraham Maslow’s Hierarchy of Human Needs. Maslow’s hierarchy offers a simple framework for understanding consumer behavior: Humans have inherent needs (physiological, safety, love and belonging, esteem, and self-actualization) that they try to fulfill. And, consumer behavior is motivated by the...

“At Zappos Adaptive our passion is to make our customer's life easier, we completely focused on a market that has been underserved, all because of one amazing customer interaction.” - Saul Dave, Senior Director of Enterprise Systems, Zappos.com

Insights from SAP, Cult Branding and Life is good. "For retail, it's no longer about buying stuff and putting it in the window. Those days are over." -Bert Jacobs, CEO of Life is good Today’s retail landscape has changed (drastically!). Our goal is to help clients create authentic brands...

You know the big names. You read the news. You stay up-to-date on what’s happening in retail. But hearing insights from top retail CEOs and industry thought leaders in person is a totally different experience – and we’re betting that you’ve probably never had the chance...

Steve M. Scheel, CEO of Scheels, and a few associates were recently featured in the Fargo INC! article "HOW TO BUILD A BUSINESS THAT WILL LAST, THE SCHEELS WAY." What does it take to make a 115-year-old company a great place to work and shop?   Scheels'...