09
Sep
Star Trek: A Cult Brand Turns 50
THE BIG IDEA: In its first 25 years, this cult phenomenon launched three TV series and six films, making billions in the process.
14:28 /
Marketing
Author: BJ Bueno
26
Aug
The Power of Magic
Magic has always been part of the human story: Magic is part of the rituals of shamans; the ancient Egyptian priesthood; Moses worked magic before Pharaoh's court; magic is weaved into to the cosmic chess game of Greek mythology. Magic reconnects us to the experience of wonder.
22
Jul
Unite Your Company with a Strong Brand Identity
THE BIG IDEA: Develop four statements about your business that will solidify your brand in both your industry and your customersâ minds.
18:48 /
Marketing
15
Jul
8 Brilliant Retail Ideas That Are Worth Stealing
THE BIG IDEA: Â Update your brand with these hot retail strategies.Â
12:30 /
Marketing
08
Jul
Sharing The Spotlight: Customers Are The New Celebrities
THE BIG IDEA: Real customers are today's stars.
16:35 /
Marketing
13
May
6 Ways to Prepare Your Business for Change
THE BIG IDEA: To implement change successfully, your organization must be ready. Here are some time-honored techniques to help create a culture primed for transformation and rapid innovation.
10:09 /
Leadership
22
Apr
The Reason Behind Businessesâ New Need for Speed
THE BIG IDEA: Are your ready for change? Business is speeding up faster and faster. Get ready for change and your brand will survive and thrive.
22
May
Use the Six Thinking Hats for Better Meetings
THE BIG IDEA: Conducting more effective meetings is a constant challenge. How do you manage conflict and internal tensions while enhancing ideation and collaboration? Use the Six Thinking Hats.
__________________
Do your meetings often become a political dance of excuse making? Do you consider most meetings you attend to be highly productive and results-oriented or are they mediocre and unnecessary?
22
Sep
A Proven Method for Finding Your Brand Lovers
THE BIG IDEA: How do you build a marketing program that attracts the maximum number of customers while simultaneously fostering loyalty? You start by segmenting your customers based on their commitment toward your business. __________________ Letâs meet three very different customers: Susan, Lisa, and Stanley. Susan is looking...
14:49 /
Marketing
09
Sep
The Seven Golden Rules of Cult Branding
Some customers have a religious devotion to a particular brand. They may go so far as to permanently scorch their skin with the logo or image of the brand they love. While this may appear extreme to you, fifteen years of research into Cult Brands has...
12:54 /
Marketing