Itâs estimated that over 90% of consumer behavior is unconscious. Put simply, we as consumers (and human beings in general) are unaware of why we do what we do. Weâre not entirely conscious of why we buy a particular product from a particular brand. Even when...
Some zaftig mannequins are getting serious love from shoppers all around the world. More than 16,000 people have shared the image you see here, enthusiastically embracing the new profile on display at a Swedish retailer. "âFinally, mannequins showing how clothes fit on real women. I'm...
Showrooming has dominated the headlines lately. You know what showrooming isâthe chances are better than good youâve had it happen in your very own store. Customers come in, they shop around, they find something they like, and out comes the smartphone. The price is checked,...
It's a tough time to be in the grocery business. Walmart, which derives nearly half of its revenues from grocery sales, recently reported that February 2013 was the worst sales month they've had in 7 years â an absolute disaster, according to leaked internal memos. The...
As a retailer, your success is almost entirely dependent upon how successful your sales team is. Not all salespeople are created equal. There are tremendous variations in personability, physical attractiveness, and understanding of human nature as well as the sales process to take into account....
Duane Reade was facing an invisibility issue. The drug store chain was struggling in a crowded marketplace, surrounded by legions of Walgreens, CVS, Rite Aids, and Health Marts. With competition on every side, Duane Reade wasn't giving their customers a reason to choose themâand they...
It's one of the most common, frustrating, and expensive mysteries of retail. You start carrying a new line of merchandiseâproducts that you're genuinely excited about, high quality stuff that you can offer at a competitive priceâand your customers just don't care. They walk right by...
L.L. Bean has been very successful in the mail order business for one hundred years. Founder (and namesake!) Leon Leonwood Bean would be proud â and probably absolutely dumbfounded by the latest role the familiar catalog has taken on in the marketing and promotion of...
When Walmart promised, earlier this month, to hire any recently discharged veterans who want a job, it made headlines around the world. Veterans have had a disproportionately difficult time finding employment after finishing their military service: the Huffington Post reports that unemployment rates among veterans...
What are your competitors going to be doing to attract their customer's attention in 2013? Many of them are going to attempt acting less like advertisers and more like publishers, according to this Adweek article focused on the digital marketing trends to expect in 2013. Strategic...