Author: BJ Bueno

28 Sep

“The greatest weapon against stress is our ability to choose one thought over another.” William James, Philosopher, and Psychologist.
Stress in the workplace can have damaging effects, such as stifling creativity and risk aversion. When we operate under pressure, we shift into survival mode and in this mode of perception, we can have a much harder time thinking creatively and seeing things with a broader, longer-term lens. Similarly, when your associates are stressed, they tend to avoid taking risks and have a hard time thinking creatively, which ultimately affects their potential.
19:36 / Creativity / Leadership
03 Aug

Magic has long held a special place in the nation’s history. American magicians perform in arenas, theaters, and even backyards. No matter how big or small, a magic show will always inspire wonder. Today as a member of the Citizens’ Stamp Advisory Committee, I am honored...

11:46 / Inspiration / Marketing
13 Jul

In Alexander the Great’s conquest of Persia, the Macedonian King upset his military compatriots and childhood friends by marrying Roxana. Roxana was the daughter of a minor Persian baron. That is, she was not from Macedonia; she was not of Greek blood. This outraged Alexander’s men who...

09:50 / Inspiration / Marketing
06 Jul

THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers. ______________ Some customers have a religious devotion to a particular brand. They may go so far as...

12:10 / Marketing
01 Jun

When you uncover your business’s archetypes you get to know the DNA of your organization. It is from these fundamental symbolic images that all of the desired behavior for employees and customers spring. When you know your archetypes, you can ensure consistency in your culture and your...

14:43 / Leadership / Marketing
25 May

THE BIG IDEA: There are seven behavioral patterns that characterize distinct leadership styles. Becoming aware of all seven will help inspired leaders identify their strengths and provide additional options based on the context of the situation. __________________ You don’t have to spend much time in executive meetings...

09:10 / Leadership
23 Mar

Recently, I was consulting a CEO on strategic presentation skills, they tended to keep talking without stopping and needed some work to better connect with the people in the room. We talked about the importance of pausing during the presentation and asking a question to...

12:10 / Inspiration / Leadership
23 Feb

This could be called the first law of Cult Branding. Know thy Customer better than they know themselves. This could be called the Secret Law of Cult Branding. Customers Don't Know Why They Buy. This might be deemed the problem with the conventional market analysis. Don't Ask Why, Observe!...

09:12 / Marketing
16 Feb

“The best way to capture moments is to pay attention. This is how we cultivate mindfulness. Mindfulness means being awake. It means knowing what you are doing.” Jon Kabat-Zinn The truth is that many of us spend most of our time in the office. Think about how...

12:06 / Inspiration / Leadership