“At Zappos Adaptive our passion is to make our customer's life easier, we completely focused on a market that has been underserved, all because of one amazing customer interaction.” - Saul Dave, Senior Director of Enterprise Systems, Zappos.com
Insights from SAP, Cult Branding and Life is good. "For retail, it's no longer about buying stuff and putting it in the window. Those days are over." -Bert Jacobs, CEO of Life is good Today’s retail landscape has changed (drastically!). Our goal is to help clients create authentic brands...
You know the big names. You read the news. You stay up-to-date on what’s happening in retail. But hearing insights from top retail CEOs and industry thought leaders in person is a totally different experience – and we’re betting that you’ve probably never had the chance...
Brand Equity can be defined as the commercial value that derives from consumer perception of the brand name of a particular product or service, in other words, the value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Think Apple's new iPhone X price starting at $1000 compared to a generic smartphone. The purpose of human life is to serve, and to show compassion and the will to help others. Albert Schweitzer
Steve M. Scheel, CEO of Scheels, and a few associates were recently featured in the Fargo INC! article "HOW TO BUILD A BUSINESS THAT WILL LAST, THE SCHEELS WAY." What does it take to make a 115-year-old company a great place to work and shop? Scheels'...
Beyond what you can observe, powerful and primal brain functions are continuously influencing the behavior of those you lead. 
The Art of Brand Strategy is of vital importance to your business. It is a matter of profitability and loss, a road to either safety or to ruin. 
A great place to start when establishing core values that stick and resonate is the work of Abraham Maslow.