15
Jul
8 Brilliant Retail Ideas That Are Worth Stealing
THE BIG IDEA: Update your brand with these hot retail strategies.
12:30 /
Marketing
Author: BJ Bueno
08
Jul
Sharing The Spotlight: Customers Are The New Celebrities
THE BIG IDEA: Real customers are today's stars.
16:35 /
Marketing
13
May
6 Ways to Prepare Your Business for Change
THE BIG IDEA: To implement change successfully, your organization must be ready. Here are some time-honored techniques to help create a culture primed for transformation and rapid innovation.
10:09 /
Leadership
22
Apr
The Reason Behind Businesses’ New Need for Speed
THE BIG IDEA: Are your ready for change? Business is speeding up faster and faster. Get ready for change and your brand will survive and thrive.
22
May
Use the Six Thinking Hats for Better Meetings
THE BIG IDEA: Conducting more effective meetings is a constant challenge. How do you manage conflict and internal tensions while enhancing ideation and collaboration? Use the Six Thinking Hats.
__________________
Do your meetings often become a political dance of excuse making? Do you consider most meetings you attend to be highly productive and results-oriented or are they mediocre and unnecessary?
22
Sep
A Proven Method for Finding Your Brand Lovers
THE BIG IDEA: How do you build a marketing program that attracts the maximum number of customers while simultaneously fostering loyalty? You start by segmenting your customers based on their commitment toward your business. __________________ Let’s meet three very different customers: Susan, Lisa, and Stanley. Susan is looking...
14:49 /
Marketing
09
Sep
The Seven Golden Rules of Cult Branding
Some customers have a religious devotion to a particular brand. They may go so far as to permanently scorch their skin with the logo or image of the brand they love. While this may appear extreme to you, fifteen years of research into Cult Brands has...
12:54 /
Marketing
23
Apr
The Ultimate Business Course in Core Values
https://www.youtube.com/watch?v=zEygcDikuwI Our firm uses core values to help companies attract more profitable customers. Over time, we’ve discovered that our readers are predominantly inspired leaders. Core values play a major role in inspired leadership. BJ Bueno joined Life is good CEO Bert Jacobs on the main stage of...
11:12 /
Leadership
04
Mar
Why Maslow’s Hierarchy of Needs is Crucial for Your Business
Perhaps the most important thing to take away from Maslow’s Hierarchy of Human Needs is his realization that all human beings start fulfilling their needs at the bottom levels of the pyramid. In short, we fill our lower physiological needs first. Needs like safety, esteem, and...
10:38 /
Marketing
13
Nov
Benign Cults vs Negative Cults
Not All Cults Are Created Equal For some people, the word “Cult” is enough to make the hair on the back of their neck stand up. Thoughts of Jim Jones and David Koresh spring easily to mind. These renowned cult leaders certainly had their followers, but...
11:18 /
Marketing