THE BIG IDEA: There are seven behavioral patterns that characterize distinct leadership styles. Becoming aware of all seven will help inspired leaders identify their strengths and provide additional options based on the context of the situation. __________________ You don’t have to spend much time in executive meetings...
Recently, I was consulting a CEO on strategic presentation skills, they tended to keep talking without stopping and needed some work to better connect with the people in the room. We talked about the importance of pausing during the presentation and asking a question to...
This could be called the first law of Cult Branding. Know thy Customer better than they know themselves. This could be called the Secret Law of Cult Branding. Customers Don't Know Why They Buy. This might be deemed the problem with the conventional market analysis. Don't Ask Why, Observe!...
“The best way to capture moments is to pay attention. This is how we cultivate mindfulness. Mindfulness means being awake. It means knowing what you are doing.” Jon Kabat-Zinn The truth is that many of us spend most of our time in the office. Think about how...
The letter BlackRock’s Larry Fink sent CEOs highlights ideas that are familiar to our readers. Here’s the insight: “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance but also show...
Building a culture of trust is mostly one-to-one in nature. Over time, simple interactions accumulate and help create rapport and friendship, which are critical ingredients for a high-performing workplace. Try to be present in the small moments; this will lay the foundation for a more...
As the end of the year quickly approaches, we want to say thank you for being our reader. You represent the best in your industry and we look forward to bringing you insights on building brands that both employees and customers love in the coming...
Cult Branding was founded on Abraham Maslow’s Hierarchy of Human Needs. Maslow’s hierarchy offers a simple framework for understanding consumer behavior: Humans have inherent needs (physiological, safety, love and belonging, esteem, and self-actualization) that they try to fulfill. And, consumer behavior is motivated by the...
You know it, it takes a lot of time and effort to develop and maintain marketing that resonates with your audience. As a strategic thinker, however, the development of cult brand takes even more consideration. After all, we're always searching for ways to gain the oh-so-important...