In todayâs saturated marketplace companies are wearing thin in the pursuit of new customers. They create messages that speak to themselves, enter markets where they donât belong, and speak to people who donât care to listen. They target hypothetical demographics instead of targeting Brand Lovers. By...
The brand-breaking challenges JC Penney has had are in no way inevitable, Forbes magazine says, in this discussion of predictive analytics. By harnessing the power of mathematics, we're told, retailers can significantly reduce the risk of going catastrophically off-brand, alienating your best customers, and losing...
We spend a lot of time considering the mysteries of retail here, but this one's got us stumped: Why did it take JCPenney so long to figure out that they should listen to their customers? Sixteen months after rolling out the new "Fair and Square" pricing...
Here at The Cult Branding Company, we're always saying that 90% of customer behavior is unconscious. We'll tell you that customers don't know why they act the way they do. We'll tell you that the vast majority of people aren't aware of the psychological and...
Amazon understands one of the fundamental truths of retailing, and they've demonstrated that with their amazingly successful Amazon Prime program. For years, now, the industry bean counters have been looking side-eyed at the program that offers shoppers free two-day shipping and streaming of digital content...
Itâs estimated that over 90% of consumer behavior is unconscious. Put simply, we as consumers (and human beings in general) are unaware of why we do what we do. Weâre not entirely conscious of why we buy a particular product from a particular brand. Even when...
Some zaftig mannequins are getting serious love from shoppers all around the world. More than 16,000 people have shared the image you see here, enthusiastically embracing the new profile on display at a Swedish retailer. "âFinally, mannequins showing how clothes fit on real women. I'm...
Showrooming has dominated the headlines lately. You know what showrooming isâthe chances are better than good youâve had it happen in your very own store. Customers come in, they shop around, they find something they like, and out comes the smartphone. The price is checked,...
It's a tough time to be in the grocery business. Walmart, which derives nearly half of its revenues from grocery sales, recently reported that February 2013 was the worst sales month they've had in 7 years â an absolute disaster, according to leaked internal memos. The...
As a retailer, your success is almost entirely dependent upon how successful your sales team is. Not all salespeople are created equal. There are tremendous variations in personability, physical attractiveness, and understanding of human nature as well as the sales process to take into account....