01
Sep
Mattress Mack: Give Without Worry
The purpose of human life is to serve, and to show compassion and the will to help others. Albert Schweitzer
Author: BJ Bueno
11
Aug
The SCHEELS Way
Steve M. Scheel, CEO of Scheels, and a few associates were recently featured in the Fargo INC! article "HOW TO BUILD A BUSINESS THAT WILL LAST, THE SCHEELS WAY." What does it take to make a 115-year-old company a great place to work and shop? Scheels'...
07
Jul
Brain Research Can Help You Be a Better Leader
Beyond what you can observe, powerful and primal brain functions are continuously influencing the behavior of those you lead.
30
Jun
The Art of Brand Strategy
The Art of Brand Strategy is of vital importance to your business. It is a matter of profitability and loss, a road to either safety or to ruin.
23
Jun
Psychologist Abraham Maslow: Identify Your Core Values
A great place to start when establishing core values that stick and resonate is the work of Abraham Maslow.
09
Jun
Bringing Your Brand Image To Life
The logo on the bottom of the Southwest airplane is a heart. Do you think it’s an accident that millions of Southwest passengers perceive the airline to be the “heart in the sky?”
10:15 /
Marketing
19
May
5 Lessons from Henry David Thoreau
Go confidently in the direction of your dreams. Live the life you have imagined.
05
May
Cult Brand of the Year: Lessons from Zappos
Businesses aggressively strive to establish trust with their customers but often neglect the need to cultivate confidence in their workplaces. Economist John Helliwell researched the determinants of workplace happiness and found that trust is the greatest contributor, beating out pay, workload, or perks. A one-point increase on the trust scale can mean the equivalent of the psychological benefits associated with a 40% wage increase.
28
Apr
Giving Customers a Reason to Choose You
Malcolm Gladwell tells a famous story about Howard Moskowitz, the food scientist who discovered for Prego that what customers wanted was a chunky spaghetti sauce. Armed with this information, Prego introduced a chunky sauce and had some of its most profitable years ever. Part of the reason Moskowitz was so successful in his research was that he was willing to question everything. No variable was fixed. Everything that could be questioned would be questioned.
11:00 /
Marketing
21
Apr
Focus on Your Customers
Your best customers are your Brand Lovers.
Understanding the needs of your Brand Lovers and serving them better than anyone else is critical if you want to outmaneuver the competition and grow a long-term sustainable business.
11:00 /
Marketing