26
Jul
Author: BJ Bueno
12
Jul
Loyal To You – Lessons Learned in Branding
All major brands try to get their customers to be loyal to their brands. This should be called brand loyalty. Cult Brands focus on being loyal to their customers. This should be distinguished as customer loyalty. Do you see the difference?
13:28 /
Marketing
05
Jul
Cult Brands Have The Highest Customer Loyalty of All Brands
Why is loyalty so high among customers of Cult Brands? A simple but elegant explanation is that modern humans join communities by making purchases. That’s the big secret behind Cult Brands: they give their customers the sense that they belong; their brand’s values become part of their own identity.
07
Jun
Which is Better, Rewards or Blame? Try Neither
When you know what drives you, you have insight into what motivates your teams and your customers. Calling on the research and motivational theories in behavioral psychology illuminates the answer that goes beyond the traditional managerial approach of driving people through rewarding and blaming them.
24
May
The Link Between Customers and Core Values
Having spent nearly twenty years studying and analyzing a unique breed of companies that have an uncanny way of attracting and retaining loyal customers, the topic of values becomes unavoidable.
17
May
Stories Are Taking Over The Customer Journey
The primary ingredient behind compelling stories come down to one thing: problems. The protagonist faces a challenge and tries to overcome it. This is the essence of drama and the key to good storytelling. Without problems—without troubles and tensions—there’s no story. There’s nothing to engage us.
08
Mar
Even The CEO Needs A Personal Brand
Organizations continue to works towards flatter and self-managed systems where each individual is a self-actualized person. But for some reason, some known and some unknown the persona of the CEO continues to maintain a certain power. People hold the CEO to a super-human standard.
As people, we place high expectations on roles and the CEO is no exception.
Unfortunately, this makes the CEO positions susceptible to fear. Fear can be perceived as weaknesses by others so, in response, many leaders hold on to the mantra of, “Don’t admit to it. Don’t dwell on it. I am the boss and everyone relies on me.”
01
Mar
Happy Workplace
Here are four strategies for infusing your organization with greater optimism: Be Aware of Negativity: Take action when you see negativity start to spread: When you notice your people harping on negative situations, help them change their state to break the rumination cycle. Consciously foster positive...
22
Feb
Sending Love – Designing a Stamp For The U.S. Postal Service
By: Greg Breeding - President & Creative Director at Journey Group. I’ve served as an art director for the U.S. Postal Service for seven years. It’s a curious and delightful job and one that has brought me a great deal of creative fulfillment throughout my tenure. The...
01
Feb
How To Build A Brand and Not Disappoint Your Mom
By: Tyler Williams - Lead Link of the Brand Aura Circle, Zappos Here is our mindset shift at Zappos. One of our insights is that our current customers are incredibly loyal and love us. Similar to how my mother loves JC Penney and literally asks for...
10:58 /
Marketing