By: Greg Breeding - President & Creative Director at Journey Group. I’ve served as an art director for the U.S. Postal Service for seven years. It’s a curious and delightful job and one that has brought me a great deal of creative fulfillment throughout my tenure. The...
By: Tyler Williams - Lead Link of the Brand Aura Circle, Zappos Here is our mindset shift at Zappos. One of our insights is that our current customers are incredibly loyal and love us. Similar to how my mother loves JC Penney and literally asks for...
Leadership qualities go beyond simply having followers or giving orders. If you are a leader of a ten-person team and only two of them follow you, you are not leading. Influence is a key marker of a leader. How do you recognize a leader? It’s not by their prominence....
We are thrilled to tackle an opportunity-packed topic that impacts every industry. Because the topic of Cult Branding is so humanistic, we tried something new: We built a Google Slides version of the insights so you can present it to your team along with a worksheet to...
Quickly and with haste. But what happens when you get there? Thanksgiving is our favorite holiday. It gives us an opportunity to connect with the power of gratitude. Dr. Andrew Weil recommends considering each day what went well and why as an antidote to our chaotic world...
"Before I can tell you the story, you have to try the shot." - Fred Mossler Co-Founder Zappos. You mean the one with the scorpion in it? "Yeah and you should shoot it together, you definitely don't want to eat the scorpion alone." - Fred "BJ, The Scorpion...
“The best way to capture moments is to pay attention. This is how we cultivate mindfulness. Mindfulness means being awake. It means knowing what you are doing.” Jon Kabat-Zinn The truth is that many of us spend most of our time in the office. Think about how...
How often do you daydream or even allow yourself to get bored? It turns out there’s a lot of value in letting our minds wander. Daniel Goleman calls this “open awareness” and says when our minds wander we’re free to constructively envision our future—essential for planning and...
“I have no special talents. I am only passionately curious.” Albert Einstein Continuously learning is how you will stay relevant at any level of an organization. Consider stepping outside of your comfort zone, diversifying your areas of knowledge and establishing rituals and habits that support learning. Lifelong...
“The greatest weapon against stress is our ability to choose one thought over another.” William James, Philosopher, and Psychologist.Stress in the workplace can have damaging effects, such as stifling creativity and risk aversion. When we operate under pressure, we shift into survival mode and in this mode of perception, we can have a much harder time thinking creatively and seeing things with a broader, longer-term lens. Similarly, when your associates are stressed, they tend to avoid taking risks and have a hard time thinking creatively, which ultimately affects their potential.