10
Mar
Fine Tune Your Cult Brand
I have observed and quantified the phenomenon of Cult Brands since 2001, and Crown Business published these findings in 2002. One thing that I quickly learned is that Cult Brands have mastered the art of building meaningful, long-term relationships with their customers.
11:24 /
Marketing
By the former Chief Marketing Officer of Walmart, Paul Higham
I suspect that most 13-year-olds are curious about their future—I know I was. One day, my mother brought home a little black and yellow hard-backed book called Careers (I’m not entirely sure of the title, as this was nearly 50 years ago). I found a quiet place and devoured the book. 
THE BIG IDEA: To do this, examine what values have guided you, how your leadership role has evolved and how you have shaped the workplace culture.
THE BIG IDEA: 2017 is here. It's time to think on, plan for, mitigate against, and dream about what your customers will need, want and LOVE in the year ahead.
The Big Idea: How to make work more enjoyable this holiday season.
The Big Idea: How to better communicate an image of the future that draws others in.
THE BIG IDEA: Data don’t make smarts.
THE BIG IDEA: An optimistic, non-zero-sum approach is a smart way to avoid turf wars, fuel workplace collaboration, and unite teams around common solutions.
The Big IDEA: Master people skills and harness the power of body language to start conversations with anyone, anywhere, anytime.