THE BIG IDEA: Conducting more effective meetings is a constant challenge. How do you manage conflict and internal tensions while enhancing ideation and collaboration? Use the Six Thinking Hats.
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Do your meetings often become a political dance of excuse making? Do you consider most meetings you attend to be highly productive and results-oriented or are they mediocre and unnecessary?THE BIG IDEA: How do you build a marketing program that attracts the maximum number of customers while simultaneously fostering loyalty? You start by segmenting your customers based on their commitment toward your business. __________________ Let’s meet three very different customers: Susan, Lisa, and Stanley. Susan is looking...
Some customers have a religious devotion to a particular brand. They may go so far as to permanently scorch their skin with the logo or image of the brand they love. While this may appear extreme to you, fifteen years of research into Cult Brands has...
https://www.youtube.com/watch?v=zEygcDikuwI Our firm uses core values to help companies attract more profitable customers. Over time, we’ve discovered that our readers are predominantly inspired leaders. Core values play a major role in inspired leadership. BJ Bueno joined Life is good CEO Bert Jacobs on the main stage of...
Perhaps the most important thing to take away from Maslow’s Hierarchy of Human Needs is his realization that all human beings start fulfilling their needs at the bottom levels of the pyramid. In short, we fill our lower physiological needs first. Needs like safety, esteem, and...
Not All Cults Are Created Equal For some people, the word “Cult” is enough to make the hair on the back of their neck stand up. Thoughts of Jim Jones and David Koresh spring easily to mind. These renowned cult leaders certainly had their followers, but...
No one wants to own a mediocre brand, but few businesses take the steps necessary to become a dominant brand. Brands that don’t actively work to differentiate are generally defined and controlled by their competitors. In a cluttered marketplace of indistinguishable brands, developing a strong...
Definition of 'Cult’ 1: great devotion to a person, idea, object, movement, or work 2: a system of religious beliefs and ritual 3: In the 1930s cults became the object of sociological study in the context of the study of religious behavior. The Meaning of the Term For some people,...
https://youtu.be/DqT_q7Vgiz0 Definition of Retail Marketing Retail is the sale of goods and services from businesses to an end user (called a customer). Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their...
The reason that Apple and other industry-dominating organizations, like Harley-Davidson and IKEA, consistently beat out their competition is that they have a deep, comprehensive understanding of who their best customers are. Truly knowing your customers requires moving beyond demographic data into the nuanced realm of human...