Building a culture of trust is mostly one-to-one in nature. Over time, simple interactions accumulate and help create rapport and friendship, which are critical ingredients for a high-performing workplace. Try to be present in the small moments; this will lay the foundation for a more...
As the end of the year quickly approaches, we want to say thank you for being our reader. You represent the best in your industry and we look forward to bringing you insights on building brands that both employees and customers love in the coming...
Cult Branding was founded on Abraham Maslowâs Hierarchy of Human Needs. Maslowâs hierarchy offers a simple framework for understanding consumer behavior: Humans have inherent needs (physiological, safety, love and belonging, esteem, and self-actualization) that they try to fulfill. And, consumer behavior is motivated by the...
You know it, it takes a lot of time and effort to develop and maintain marketing that resonates with your audience. As a strategic thinker, however, the development of cult brand takes even more consideration. After all, we're always searching for ways to gain the oh-so-important...
âAt Zappos Adaptive our passion is to make our customer's life easier, we completely focused on a market that has been underserved, all because of one amazing customer interaction.â - Saul Dave, Senior Director of Enterprise Systems, Zappos.com
Insights from SAP, Cult Branding and Life is good. "For retail, it's no longer about buying stuff and putting it in the window. Those days are over." -Bert Jacobs, CEO of Life is good Todayâs retail landscape has changed (drastically!). Our goal is to help clients create authentic brands...
You know the big names. You read the news. You stay up-to-date on whatâs happening in retail. But hearing insights from top retail CEOs and industry thought leaders in person is a totally different experience â and weâre betting that youâve probably never had the chance...
Brand Equity can be defined as the commercial value that derives from consumer perception of the brand name of a particular product or service, in other words, the value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Think Apple's new iPhone X price starting at $1000 compared to a generic smartphone.