In their keynote address, BJ Bueno and Bert Jacobs share insights on how CEOs can use core values to grow their retail businesses.

New York City, NY (PRWEB) January 08, 2014

Where do the nation’s top CEOs of major retail businesses go to share their experiences and gain new marketing insights? The National Retail Federation (NRF) is hosting their annual convention, “Retail’s Big Show,” at Jacob Javits Center in New York City from January 12th to 15th.

Marketing thought leader, author, and founder of The Cult Branding Company, BJ Bueno, hosts an exciting keynote address, joined to the stage by CEO and cofounder of the successful lifestyle brand Life is good, Bert Jacobs.

Today’s retailers must work hard to understand the subconscious motivations and needs of their customers. In their engaging talk, “Optimism, Compassion, and Joy: How Selling the Right Mindset Can Grow Your Brand,” Bueno and Jacobs will illuminate how knowledge of a brand’s company culture and core values can provide an effective approach to attracting more customers.

“Companies that consciously identify their organization’s core values,” explains loyalty expert BJ Bueno, “have an easier time projecting those values into their marketing strategies as well as the overall retail experience. This strategic focus helps clarify branding initiatives and to attract more loyal customers who are in alignment with what the organization stands for.”

Attendees will learn how to bring a thriving positive energy to their brand experience from one of today’s most optimistic brands, Life is good. Bert Jacobs will share his experiences and insights on building a multinational retail brand from the ground up with a simple affirming message.

Orlando, Florida (PRWEB) April 08, 2013

Succeeding in one of the toughest retail environments ever seen has presented today’s business leaders with a unique challenge. It is essential to predict customer desires in advance while delivering a highly customized level of service, consistently and in real time.

The Cult Branding Consulting Suite is a new host of services offered by BJ Bueno and his consulting team at The Cult Branding Company designed to provide retailers with the strategic insights necessary for healthy business growth. Bueno, author of “The Power of Cult Branding” (Crown Business) and “Customers First” (McGraw-Hill), and his team’s unique methods delve into the tangled, nuanced web of human behavior to discover what factors and forces consumers are most responsive to.

It‘s estimated that over 90% of consumer behavior is unconscious. Consumers don’t know why they make their purchasing decisions. However, they do continually give off behavioral clues that smart retailers can use to create a competitive advantage.

For over ten years, The Cult Branding Company has been serving leading retailers such as Kohl’s Department Stores and The Life is good Company with in-depth analysis, consumer insights, and strategic consulting with measurable results. The launch of the Cult Branding Consulting Suite helps retailers capitalize on its proprietary research methods for revealing the consumer psyche.

“Instead of taking a cookie-cutter approach to marketing as many business consultants often do, we take a different angle,” explains Cult Branding’s Director of Research Aaron Shields. “We look at the patterns in consumer data to uncover the unique drivers of differentiation for a company’s brand — in the context of its specific breed of customers. Then we develop customized strategic initiatives that will lead to significant top-line revenue growth.”

The Cult Branding Consulting Suite eliminates the mysteries of retail. Their unique, proprietary process provides retailers with identifiable action steps retailers can use to build sustainable brands.

This proven customer-forward approach takes into account every aspect of retail operations, from merchandising and store design to crafting irresistible marketing and messaging. By identifying and articulating the precise path to attracting highly profitable customers, the Cult Branding Consulting Suite provides a guide to sustainable revenue growth for today’s leading brands.

THE CULT BRANDING COMPANY is a strategic consulting firm that delivers consumer insights and actionable strategies that contribute to measurable increases in market share and top-line revenue growth. They are board members of National Retail Federation and the Retail Advertising and Marketing Association. Clients include Kohl’s Department Stores, Turner Classic Movies, LA Lakers, and The Life is good Company.

View the original release here.

Business leaders instinctively know that customer loyalty is important, but many feel it is a fruitless endeavor to try to truly win the hearts and minds of their customers. Instead, the “merchant mind” takes over and the focus becomes on the next transaction instead of building a long-term relationship with your customer.

When executives first hear about the notion of building a Cult Brand, they often wonder, “Can we really do it? Can our brand achieve “cult” status? And if so, what would that look like?”

The answer, of course, is, “Yes, you can.” To see what a Cult Brand looks like, watch this brief video of an IKEA store grand opening.

How does IKEA do it?

Knowingly or not, they follow the Seven Rules of Cult Brands.

Learn why brand communities form and what you can do to support them:

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