Build Loyal Customers in an Age of AI & Distraction

Actionable keynotes on Cult Branding, AI & the Customer Journey, and Building Tribes.
Book BJ for Your Event

Why Top Executives and Event Planners Book BJ Bueno

  • High-Impact Keynotes Built for Action: BJ goes beyond inspiration—he delivers frameworks and toolkits your audience can use immediately to drive results.
  • Trusted by Global Brands: From Apple and Coca-Cola to Harvard and Life is Good, BJ has helped industry leaders align around customer-obsessed strategies.
  • Custom-Tailored to Your Audience: Every talk is adapted to your audience’s priorities—from C-suite retreats to franchise summits and innovation expos.
  • Exceptional Delivery That Moves the Room: With decades of stage experience, BJ delivers clarity with energy—balancing storytelling, humor, and evidence-backed insight.
  • Event Planner-Friendly: Easy to work with. On time. On message. BJ provides speaker one-sheets, tech riders, and works with your production team to ensure a flawless delivery.
  • Content That Lives Beyond the Stage: BJ’s presentations spark meaningful dialogue, energize teams, and often become catalysts for long-term organizational change.
  • Reputation for Excellence: BJ’s sessions consistently earn top audience ratings, with multiple organizers calling him “the highlight of the conference.”
  • Flexible Formats: From 30-minute keynotes to full-day leadership intensives, BJ works with you to deliver the right format, tone, and structure for your event’s goals.

BJ’s Most‑Booked Talks

Cult Branding Unleashed: How Devoted Customer Fans Drive Exponential Growth

In an age of fleeting loyalty, this bold keynote shows how to build a cult-like brand community that turns customers into passionate believers. Learn the strategies behind iconic cult brands (from Apple to Harley-Davidson) to inspire a loyal tribe of customer evangelists who champion your business at every turn. The result? A legion of devoted fans fueling exponential growth and long-term market supremacy.

Perfect for: Retail, hospitality, CPG, franchises, member orgs.

The Buzz Starts Here: How to Make Your Brand Worth Talking About

This high-energy session uncovers the secret psychology of word-of-mouth – revealing why customers really talk and how to spark conversations that put your brand in the spotlight. BJ Bueno shares eye-opening insights into human communication that will transform how you market, showing you how to turn customers into your most powerful media channel. Walk away with fresh strategies to ignite authentic buzz and let your brand’s story spread itself.

Perfect for: Marketing, CX, product, service, data/IT leaders.

Winning Where It Counts: The Customer-First Strategy for Market Dominance

An executive-level keynote presenting a customer-first blueprint for outpacing your competition and owning your market. Discover how to leverage data-driven Brand Modeling to identify your most passionate customers – the “Brand Lovers” – and empower them as enthusiastic evangelists for your brand. Armed with these insights, you can dramatically boost customer loyalty, amplify positive word-of-mouth, and secure a sustained competitive advantage.

Perfect for: Associations, franchises, B2C/B2B communities.

Creativity Reveal: Workshop on Creativity for Marketing Teams

Unlock the creative potential that already exists within your marketing team. In this interactive workshop, BJ Bueno guides participants through proven frameworks and hands-on exercises used by the world’s most innovative brands. You’ll learn how to spark original thinking, break through creative blocks, and transform everyday brainstorming into purposeful idea generation that aligns with your brand’s vision. Teams will walk away with practical tools to nurture creativity, build stronger collaboration, and generate campaigns that captivate hearts, not just minds.

Perfect for: Marketing Teams, Associations, franchises, B2C/B2B communities.


Trusted By

  • Los Angeles Lakers
  • Hagerty
  • Coca-Cola
  • Turner Classic Movies
  • Zappos
  • Apple
  • Scheels
  • Jimmy Buffett
  • IBM
  • Harvard Business School
  • Life is Good
  • Kohl's

Watch BJ's Keynote - Optimism, Compassion and Joy - How Selling the Right Mindset Can Grow Your Brand

This keynote presentation features Cult Marketing thought leader, author, and founder of The Cult Branding Company, BJ Bueno, joined to the stage by CEO and cofounder of the successful lifestyle brand Life is good, Bert Jacobs.

What the Leaders Say

  • Julie Gardner

    BJ helps you cut through the noise. His process gives you clarity, customer alignment, and confidence to make better decisions faster.

    Julie Gardner
    Former CMO, Kohl’s Department Stores

  • Bert Jacobs

    BJ and The Cult Branding Company understand human nature at a level few do. Their guidance has helped us stay grounded and make clear decisions as we grow.

    Bert Jacobs
    Chief Executive Optimist, Life is Good

  • David Ratner

    BJ’s advice is the kind you hope your competitors never hear. It’s that good. Straightforward, powerful, and practical.

    David Ratner
    Owner, Dave’s Soda and Pet City

Check Availability & Book BJ Bueno

Tell us about your event and we’ll get back to you with availability and details.