What the Leaders Say
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Who wants a cult brand? After reading The Power of Cult Branding, you are going to want to create one as soon as possible. The logic, the strategies, and the tactics are spelled out for you in comprehensive detail.
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Cult brands, while not easy to create, are among the most powerful. This book will show the way.
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Perhaps the most important skill in business is not strategic planning, or marketing savvy, or risk management, or investment analysis. Rather it is simply the ability to LISTEN. Why We Talk compellingly and elegantly illuminates why listening to your customers with your eyes, your heart and your instincts is more important than listening exclusively with your ears. Reading this book will forever change your approach to business AND to your most valued personal relationships. Your customers are talking - are you LISTENING?
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This book shows you how to make the world's most powerful communication tool work for you.
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Customers First tells the truth. I got a shiver up my back reading this book: What if my competitors read this and follow B.J.’s advice? I don’t care what size business you run, you could and should do exactly as this book instructs. As I was reading, I kept thinking of ways to get my customers to tell me how to be better.
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B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world—using the very process outlined in this book.
Books by Our Team
Straightforward frameworks, real‑world case studies, and practical steps you can act on today.