When times get difficult, leaders tend to take on burdens greater than they can carry alone. But, this is an impossible situation. In order to achieve anything great in an organization, you need a team to help you get there.
Here are five ways to enable your team to help you achieve your organization’s goals.
And now these three remain: faith, hope and love. But the greatest of these is love.1 Corinthians 13:13
Real leadership is value-driven, based on principles such as humility, accountability, positivity, and love. Here are eight principles for a more humanistic approach to leadership:
Embody Values:Values determine what types of behaviors are in line with your company’s purpose that will help you achieve your vision. Values can never be given up. They guide you in good times and in tough times. They determine what you are and what you are not. Living up to your values protects you from cynics.
When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity. Dale Carnegie, How to Win Friends and Influence People
The passing of Kobe Bryant this week had us reflecting on the man he was and the time we spent working with him. When we worked with Kobe, he was undergoing the transition from being number 8 to number 24. This transition was much more than just a number change for him; it had personal significance. 24 meant dedicating himself every hour of the day to being a better person that others could look up to; it meant going from focusing just on himself and his stardom to focusing on being a leader and helping his teammates achieve their goals. Kobe realized that leadership is a choice and that it takes dedication, practice, awareness, constant learning, and skill. Leaders are made, not born. And, great leaders never stop trying to be better not just for themselves, but for those they have the honor of leading. Rest in peace Kobe.
Brand Lovers enjoy a real sense of satisfaction, accomplishment, and belonging from the relationship. Their self-image is enhanced significantly: these customers feel better about themselves—and they feel strongly that others view them more positively—because of the brands they openly embrace.
Successful brands are many things. To appeal to customers, organizations must be credible, with actions that are in alignment with their messaging. There must be no disconnection between what a brand promises and what it delivers.
A brand must be meaningful, with specific relevance to customers’ lives. Successful brands are unique, with a distinct identity in the marketplace. Successful brands are holistic, meeting customers’ needs on multiple levels. Successful brands are sustainable, engaged in business practices they can maintain over the long term.
You’re a CEO—the leader of your enterprise. You aspire to continually guide your business to ever-greater growth and profitability.
Because you’re forward thinking, your eyes are set on a long-term vision. Although your board and your investors may demand continuous short-term, quarter-over-quarter improvements, you understand that making decisions to win only in the short term—when they’reat the expense of long-term relationship building—will damage your business. And as a CEO your main job is making effective decisions to help ensure the long-term sustainability of your enterprise.