Too many Chief Marketing Officers are trapped in âbrand conversationsâ behind their desks, in conference rooms, or around the boardroom table, and itâs hurting their organizationâs connection to the customer, the understanding of whatâs happening with their brands, and the ideas necessary to drive growth. Iâve...
This could be called the first law of Cult Branding. Know thy Customer better than they know themselves. This could be called the Secret Law of Cult Branding. Customers Don't Know Why They Buy. This might be deemed the problem with the conventional market analysis. Don't Ask Why, Observe!...
Your new product or service is great. You want to tell people. Why not shout it as loudly as you can to as many many people as you can? Because, until you have an audience, you have to work exponentially harder to make your message matter....
Dominant organizations occupy positions of ultimate profitability. Â They do this by providing their customers what they want, even before their customers know they want it. Â Whenever Apple unveils their latest iGadget, they already have legions of excited customers eager to buy. How do they do that?...
As the end of the year quickly approaches, we want to say thank you for being our reader. You represent the best in your industry and we look forward to bringing you insights on building brands that both employees and customers love in the coming...
Many businesses suffer from catering to deadly customers. Deadly customers arenât customers that hate you. They like you and probably account for a large portion of both your current base and target market. Chances are that, collectively, they purchase a lot from you. Playing to deadly...
Cult Branding was founded on Abraham Maslowâs Hierarchy of Human Needs. Maslowâs hierarchy offers a simple framework for understanding consumer behavior: Humans have inherent needs (physiological, safety, love and belonging, esteem, and self-actualization) that they try to fulfill. And, consumer behavior is motivated by the...
You know it, it takes a lot of time and effort to develop and maintain marketing that resonates with your audience. As a strategic thinker, however, the development of cult brand takes even more consideration. After all, we're always searching for ways to gain the oh-so-important...
Letting the days go by, let the water hold me down Letting the days go by, water flowing underground Into the blue again after the moneyâs gone Once in a lifetime, water flowing underground âTalking Heads, âOnce in a Lifetime,â Remain in Light