09
Sep
Star Trek: A Cult Brand Turns 50
THE BIG IDEA: In its first 25 years, this cult phenomenon launched three TV series and six films, making billions in the process.
14:28 /
Marketing
Marketing
26
Aug
The Power of Magic
Magic has always been part of the human story: Magic is part of the rituals of shamans; the ancient Egyptian priesthood; Moses worked magic before Pharaoh's court; magic is weaved into to the cosmic chess game of Greek mythology. Magic reconnects us to the experience of wonder.
29
Jul
22
Jul
Unite Your Company with a Strong Brand Identity
THE BIG IDEA: Develop four statements about your business that will solidify your brand in both your industry and your customersâ minds.
18:48 /
Marketing
15
Jul
8 Brilliant Retail Ideas That Are Worth Stealing
THE BIG IDEA: Â Update your brand with these hot retail strategies.Â
12:30 /
Marketing
08
Jul
Sharing The Spotlight: Customers Are The New Celebrities
THE BIG IDEA: Real customers are today's stars.
16:35 /
Marketing
27
May
Delight Your Customers Before Your Competitors Do
THE BIG IDEA: Here are four ways to delight your best customers and make them feel like a VIP.
21:15 /
Marketing
20
May
7 Rules to Grow Your Business
THE BIG IDEA: Cult Brands reveal seven strategies any business can use to grow bottom-line profits. If you're ready to expand your business, follow these effective business practices.
17:10 /
Marketing
22
Apr
The Reason Behind Businessesâ New Need for Speed
THE BIG IDEA: Are your ready for change? Business is speeding up faster and faster. Get ready for change and your brand will survive and thrive.
20
Nov
How to Show Love to Your Customers
THE BIG IDEA: Love is an unexpressed, yet vital element for attracting loyal customers. Hereâs a practical approach to harnessing the power of love.