Last week, we wrote about the power of the individual customers to transform your business. The intensely-devoted customers we highlightedâthe Brand Loversâseek out like-minded individuals to form brand communities. These groups become close-knit with ties that resemble familyâor in modern parlance: they become framily. Hereâs a...
Simply stated, the point is that one does not have to be like certain people in order to understand them, but he does have to understand them in certain respects in order to rally them.
The Big Idea: How to better communicate an image of the future that draws others in. 
THE BIG IDEA: Strong businesses not only stand for something (core values), they also stand against something (the enemy). 
THE BIG IDEA: In its first 25 years, this cult phenomenon launched three TV series and six films, making billions in the process.
Magic has always been part of the human story: Magic is part of the rituals of shamans; the ancient Egyptian priesthood; Moses worked magic before Pharaoh's court; magic is weaved into to the cosmic chess game of Greek mythology. Magic reconnects us to the experience of wonder. 
THE BIG IDEA: Data donât make smarts. 
How well does your business embody your brand?