Business archetypes tap into customers' psyches. Psychiatrist Carl Jung considered archetypes the fundamental units of the human mind. Archetypes are like software programs that come preinstalled on your computer (mind). You may not know they exist, but they are always either running in the background or ready...
What drives a person to get a brand tattoo? Think about what the term âbrandingâ really means and youâll have a better appreciation for the importance of the psychology behind brand tattoos. The tattoo is a powerful symbolic image. Symbolic images activate patterns buried in our unconscious....
No matter how the technological and commercial landscape may change, your goal remains the same: to create customers. More specifically, your goal is to build relationships with customers that translate to repeat business and positive word of mouth. This challenging feat is, in large part, accomplished through...
Our culture, and every modern culture since the Age of Enlightenment, praises reason above all else. Reason and logic became the salvation of mankind and ushered in the industrial, technological, and information ages. When humans praise one thing, they have a tendency of doing so at...
Here are eight steps you can take to begin building brand loyalty.
Build your business around your best customersâwhat we call Brand Loversâinstead of trying to aimlessly drive sales. Over time, your return on marketing and innovation efforts will rise.
Businesses that succeed in the long-term have leaders with a long-term perspective. They have an inspired vision. They can see the latent potential in their people and within the enterprise itself.
The customer is vital to the actualization of this vision. Ideally, the customer is at the heart of it.
âGood morning city!â
Emmet Brickowski was a construction worker, your everyday guy. He followed printed instructions on how to fit in, have everyone like him, and always be happy.
But Emmet had a greater destiny: to become a Master Builder. Master Builders donât have to follow instructions. Inspired by others, they create from whatâs inside of them.
If you donât know Emmet, you may have heard of The Lego Movie. The Lego Movie premiered in February 2014, grossing $468 million worldwide at the box office.
Your job isnât to create needs for your customers. Customersâhumansâdo a fine job of that on their own.
Your job is to make your customers aware of their existing needs. When you do this successfully, you trigger motivation in your customers. This motivation leads your customers to take action.
A customer named Lisa walks into your store.
As she roams the aisles, her eyes gaze at an endless sea of colors and forms. She isnât overwhelmed; sheâs accustomed to endless choice.
Her mind is elsewhere. Something her daughter asked her this morning amuses her. She feels joy. Now she wonders if her husband kissed her before he left for work. A feeling of disconnection comes and goes.
Tim works down the street. He rushes into your store. Late for a meeting, he stepped into a puddle after lunch and his damp socks are bothering him.
He grabs the first pair of black mens dress socks he finds, pays for them, and hustles back to work.
Sandra takes a trip to your store after work. Itâs her friendâs birthday and she needs the right gift. She always finds what she needs at your store.
Tim and Sandra are both your customers. They both contribute to your bottom line. But only one of them will lead to long-term profitability in up and down markets.