THE BIG IDEA: Customer obsession is a fundamental characteristic of long-term, outperforming leadership. Inspired leaders find practical ways to keep their top executives connected to the front lines of their business. __________________ Sitting in their corner offices with unfettered views of the city skyline, like the untouchable...
THE BIG IDEA: Every business has a unique set of strength-based values that shape the organization. Once uncovered, these âsuperpowersâ help guide your vision, energize your culture, differentiate your business, and attract customers that love you. __________________ Itâs a rainy Wednesday morning. You enter your office an...
THE BIG IDEA: When you know what drives you, you have insight into what motivates your employees and your customers. Calling on the research and motivational theories in behavioral psychology illuminates the answer. __________________ You didnât get where you are by accident. You worked hard. You assimilate...
Susan is the CEO of a national chain of fashion apparel department stores. David is the CEO of a competing brand. Both Susan and David have been at the helm for five years. Accomplished and talented professionals, they have each earned their positions. Sharp-minded and effective...
Sarah is two months into her new role as CEO of a fast-growing company in the casual dining market. At least, it was fast-growing until recently. The founder of the enterprise built his business by using only natural, GMO-free ingredients and providing a fast, comfortable dining experience. The...
Virtually all C-level executives are smart. Cognitive intelligence alone, however, is not a good indicator of leadership effectiveness. When was the last time you checked in on your leadership effectiveness? Iâm not just talking about the objective performance of your organization or department; Iâm referring to the...
Our team was discussing last weekâs mammoth post on core values, reflecting on how core values became such an integral component of what we do. As a marketing consulting firm, we certainly didnât start out emphasizing the importance of âvaluesâ in business. But having spent over...
https://www.youtube.com/watch?v=zEygcDikuwI Our firm uses core values to help companies attract more profitable customers. Over time, weâve discovered that our readers are predominantly inspired leaders. Core values play a major role in inspired leadership. BJ Bueno joined Life is good CEO Bert Jacobs on the main stage of...
Organizations that foster brand loyaltyâthat place an unusually high level of focus on their customersâon average, demonstrate a more enlightened approach to management. Why is this so? Cult Brands and other customer-centric businesses tend to be more humanistic. That is, they tend to place a greater...