Most companies try to build brands that no one will hate instead of brands some people will love. Most marketers live in a world where they are constantly searching for the flashy, the splashy—in short, the trivial, often-meaningless brouhaha that has very little to do...
In an April 18, 2007 post on our virtual office, I predicted that Google would unveil an operating system (OS) accessible from anywhere. Although not exactly what I had envisioned, I was excited when, in November 2007, Google announced the Android OS. Android is the product...
Cult Branding 2.0 What are archetypes? And why are they important to branding building? Watch our latest slideshow presentation to learn how to create authentic customer loyalty and develop a powerful brand that customers can't live without. Archetypal Branding: Cult Branding 2.0 View more presentations from Cult...
Good Gossip by Robert F. Goodman and Aaron Ben–Ze’ev From Hand to Mouth: The Origins of Language by Michael C. Corballis Blog! How the Newest Media Revolution Is Changing Politics, Business, and Culture by David Kline and Dan Burstein Grooming, Gossip, and the Evolution of Language by Robin Dunbar The Language Instinct by Stephen...
You have a big family reunion at your home next week. Big decision: Do you set up for a BBQ outdoors or plan for an in-house venue? An outdoors event makes life easier, but what if it rains? Should you invest the money in an...
How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too!) (Random House 2002) >>Like religious cults that attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? >>Can certain products with the right combination of positioning and branding...
Listen in as brand expert BJ Bueno educates the Newspaper Association of America on the essence of branding. Harness the Power of Your Brand (Pt. 1) Harness the Power of Your Brand (Pt. 2) ...
Business leaders instinctively know that customer loyalty is important, but many feel it is a fruitless endeavor to try to truly win the hearts and minds of their customers. Instead, the "merchant mind" takes over and the focus becomes on the next transaction instead of...
The Cult Branding team joined HOGs from around the world in Milwaukee for the 105th Anniversary event to learn more about their love for Harley-Davidson. How does Harley Davidson do it? Knowingly or not, they follow the Seven Rules of Cult Brands. Where to go from here Happy 105th...
There is a great article in Forbes discussing how P&G revived the Febreze brand, bringing it back from near-death status to one of the company's leading money makers. It illustrates very well how critical it is to understand the unconscious factors that motivate customer behavior. Febreze,...