Does this picture make you hungry? If you answer yes, it's a good sign that Duncan Hines is on the right track. According to this NY Times article, Duncan Hines, who has long occupied second place in the cake mix industry, is revamping its marketing message. No...
Ford Motor Company has just enjoyed their best first quarter on record. They’re leading the way as America’s auto industry inches its way toward recovery, outperforming their closest domestic competitors, Chevy and GM, significantly. When asked to share the reasons why Ford is doing so well,...
The New York Times recently decided to change their business model, at least where online content is concerned. Web visitors will be able to see a limited number of articles each month for free. After that threshold number of articles has been read, viewers will...
Maybe what you should be praying for is one good enemy...
On March 2, bloggers from all around the world participated in the "Spread the Word to End the Word" campaign. It was a coordinated effort to discourage people from using the word "Retarded" as a casual insult, by pointing out the negative impact this word...
What was your last job interview like? Did you dance? Did you sing? Were you ready to be silly, playful, outgoing, and engaging? If you answered "No" to any of these questions, chances are you weren't interviewing with Six Flags. More than 1,000 people showed up for a recent...
Here's a marketing quandary you never hear about: what happens when it turns out your tag line turns out to be true? The Heart Attack Grill claims its offerings, which include triple bypass burgers and lard-fried flatliner fries, are a taste worth dying for. And now...
From the world of high fashion comes the news that Bernard Arnault, the force behind the Moët Hennessy Louis Vuitton empire has his eyes on his next big acquisition: the world renowned luxury brand Hermès. Hermès is reportedly not thrilled with Mr. Arnault's attention. Hermès describes...
"Nothing stops a bullet like a job." That's the pithy and pointed tag line of Homeboy Industries, a LA-based organization determined to give gang members an alternative to life on the streets. Founded in 1992, Homeboy Industries has grown and evolved over the years. Now...
Meat matters! That's the message you'll clearly come away with if you've been reading the business headlines lately. Chain restaurant Taco Bell has come under fire after researchers discovered that the chain's tacos contain very little in the way of actual beef. Consumer advocacy groups claim...