19 Mar

Brands fail for one primary reason: instead of building a brand some people love, companies build brands no one hates. Most marketers live in a world where they are constantly searching for the flashy, the instant—in short, the trivial. We must recognize that brands don't belong to...

17:43 / Marketing
19 Mar

Business leaders instinctively know that customer loyalty is important, but many feel it is a fruitless endeavor to try to truly win the hearts and minds of their customers. Instead, the "merchant mind" takes over and the focus becomes on the next transaction instead of...

00:30 / Marketing
16 Mar

The Cult Branding Company has been studying the unique qualities of Cult Brands for over ten years. The initial research introducing the concept of Cult Branding and profiling 9 magnetic brands including Apple, Oprah, and Harley-Davidson was published in The Power of Cult Branding (Random...

02:10 / Marketing
15 Mar

Abraham Maslow, one of the founding fathers of humanistic psychology, taught us that human beings have a higher, transcendent nature, which he visualized most eloquently in his Hierarchy of Human Needs. This simple pyramid gives us a framework from which to understand the essence of...

19:37 / Marketing