In walking the massive floors of the National Retail Federation’s Big Show in Jacob Javits Center last week, we noticed the same themes and language echoed throughout the great halls of exhibitors serving the retail industry: analytics, big data, and other research tools—services and technologies...
It was an enlivening trip to the National Retail Federation’s Big Show this year. With over 30,000 attendees pacing over 800,000 square feet of exhibitors serving the retail market, it was difficult not to marvel at what human consciousness can do in its effort to...
Marketing thought leader BJ Bueno and CEO Dave Ratner reveal the advertising and marketing secrets for independent retailers at this year's NRF Big Show Convention & Expo. New York City, NY (PRWEB) January 09, 2014 Where do independent retailers go to get inspiration and knowledge for growing...
In their keynote address, BJ Bueno and Bert Jacobs share insights on how CEOs can use core values to grow their retail businesses. New York City, NY (PRWEB) January 08, 2014 Where do the nation’s top CEOs of major retail businesses go to share their experiences and...
Let’s make a series of obvious statements: 1) Your customers are human beings. 2) Human beings share certain values. 3) Human beings, as customers, are attracted to businesses that share their values. Simply enough, isn’t it? Well, sort of. The challenge is not all humans value the same thing....
What is a Brand? Brands are funny things. You can’t just go to the store and pick up a pound of brand. There’s no brand app to download. You can’t go to the Brand Store and buy brands to make your organization more appealing to your...
Cult Brands—companies with unusually high levels of brand loyalty—have learned to serve a special group of customers. Harley riders, Mac users, Parrot Heads, Trekkies, MINI drivers, and the like represent a core group of people at the heart of each brand. We call this special...
Marketing is the practice of allocating resources to gain awareness and consideration from future customers for purchase of a product or service. Marketing is about creating customers. A brand is a relationship, formed and shaped by all the emotions and ideas that the customer associates with...
Not All Cults Are Created Equal For some people, the word “Cult” is enough to make the hair on the back of their neck stand up. Thoughts of Jim Jones and David Koresh spring easily to mind. These renowned cult leaders certainly had their followers, but...
An exclusive focus on the short-term bottom line is the hallmark of brands that will never be great. We call this the merchant mindset. As long as your operation is too tightly focused on generating the next transaction, from the perspective of building brand loyalty, you’re...