THE BIG IDEA: Cult Brands reveal seven strategies any business can use to grow bottom-line profits. If you’re ready to expand your business, follow these effective business practices.
THE BIG IDEA: It is possible to create loyal customers, but not through conventional practices. It requires a different mindset and a special kind of organizational leadership.
THE BIG IDEA: Branding is often exclusively attributed to the marketing department. To build a brand for the long term, however, branding efforts must be integrated throughout the entire organization.
Thank you for your continued readership. A happy and healthy New Year to you.
Here are a few hand-selected quotes on leadership to prime your mind for the year ahead:
THE BIG IDEA: There are two human needs that Cult Brands leverage to differentiate their business and create long-lasting loyalty.
THE BIG IDEA: You have an organization of knowledge workers. Taking steps to promote a learning organization will allow your company’s greatest asset—your people—to shine.
Peter Drucker coined the term “knowledge worker” in 1969.
He differentiated knowledge workers from manual workers, forecasting that new industries will employ mostly the former.
A few years before his death in 2005, Drucker stated that accelerating the productivity of knowledge workers was “the most important contribution management needs to make in the 21st century.”
Knowledge work emphasizes the need to solve an ever-changing host of problems. This non-routine, problem-solving ability requires an individual to be a creative thinker who can assimilate new information and share it with others.
THE BIG IDEA: Gratitude is a powerful tool for promoting positive wellbeing, optimism, and energy in the workplace. Below is a simple, 5-minute exercise that’s scientifically proven to increase a person’s life satisfaction.
THE BIG IDEA: Love is an unexpressed, yet vital element for attracting loyal customers. Here’s a practical approach to harnessing the power of love.
THE BIG IDEA: The archetypal hero’s journey is hard-wired into your customers’ psyches. Learning how that story expresses itself in your customers’ lives provides powerful insights for better serving them.
THE BIG IDEA: Apple had no business getting into the retail space, but their courage paid off and there are lessons we can all learn from their success.