THE BIG IDEA: Cult Brands reveal seven strategies any business can use to grow bottom-line profits. If you’re ready to expand your business, follow these effective business practices.
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BJ Bueno & Scott Jeffrey
THE BIG IDEA: You have an organization of knowledge workers. Taking steps to promote a learning organization will allow your company’s greatest asset—your people—to shine.
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Peter Drucker coined the term “knowledge worker” in 1969.
He differentiated knowledge workers from manual workers, forecasting that new industries will employ mostly the former.
A few years before his death in 2005, Drucker stated that accelerating the productivity of knowledge workers was “the most important contribution management needs to make in the 21st century.”
Knowledge work emphasizes the need to solve an ever-changing host of problems. This non-routine, problem-solving ability requires an individual to be a creative thinker who can assimilate new information and share it with others.
