Fairy tales are some of the oldest stories in existence. In one form or another, these stories have been told time and time again—admittedly to entertain, but also to teach. The details vary from culture to culture—Europe gave us Hansel and Gretel using their wits to...
You can’t manage what you can’t measure.W. Edwards Deming Businesses have become obsessed with metrics. More metrics are treated as producing greater the results. And, the better the metrics, the better the results. This metric fixation is the byproduct of an unhealthy obsession with outcomes—the movement of...
Great leaders know that everyone wants to be a part of creating the vision. Keep your team involved and motivated by asking these three questions. 1. “How are things going?” [Managers] do not talk to their subordinates about their problems, but they know how to make the...
In ancient Greek mythology, Apollo and Dionysus are both sons of Zeus. Apollo is the god of the sun, medicine, protection, and prophecy. Apollo had a large cult, centered around Delphi, the most famous and frequently visited oracle in the ancient world. As the god of wine and...
Business archetypes tap into customers' psyches. Psychiatrist Carl Jung considered archetypes the fundamental units of the human mind. Archetypes are like software programs that come preinstalled on your computer (mind). You may not know they exist, but they are always either running in the background or ready...
What drives a person to get a brand tattoo? Think about what the term “branding” really means and you’ll have a better appreciation for the importance of the psychology behind brand tattoos. The tattoo is a powerful symbolic image. Symbolic images activate patterns buried in our unconscious....
No matter how the technological and commercial landscape may change, your goal remains the same: to create customers. More specifically, your goal is to build relationships with customers that translate to repeat business and positive word of mouth. This challenging feat is, in large part, accomplished through...
In a year that's been filled with a lot of stress, anxiety, and uncertainty, we're especially thankful for your continued readership during this challenging year. Taking into consideration your opens, shares, and clicks, below are our five most popular blogs of 2020. We wish you and...
The status of your business today is a direct consequence of the questions company leaders have been asking for the last several years. Questions direct the future. Better quality questions produce better quality results. Knowing what questions to ask, and when, is a skill. The more you...
Our culture, and every modern culture since the Age of Enlightenment, praises reason above all else. Reason and logic became the salvation of mankind and ushered in the industrial, technological, and information ages. When humans praise one thing, they have a tendency of doing so at...