Anyone who is serious about brand building pays attention to what McDonald’s is doing. Over the years we’ve seen some really great ideas executed by skilled teams determined to keep on top of a very competitive industry. When I saw CMO Tariq Hassan comment in...
Billions of people around the world watch the World Cup - but all of those people aren’t necessarily noticing the same things. Some fans are really focused on the football while others are just waiting to hear Andrés Cantor yell “GOAL!” the way only he...
Having a recognizable brand that people associate favorably with your company is vital in helping customers learn about your company's core beliefs, brand character, and overall purpose. The following are some of the advantages you can enjoy if you're successful in building a brand: Greater visibilityStrong connections...
Watching Elon Musk take possession of Twitter is a lot like watching someone clean their room. At this point, it looks like chaos in every direction. But is there an underlying order that will emerge once all of the necessary changes have been made? Your answer...
In July 1970, American Top 40 was born - dominating the radio airwaves for decades and cementing Billboard Magazine’s iconic charts as the relevant metric for the industry. Just last month, they launched the “The K-Billboard Awards” to celebrate the accomplishments of K-Pop artists. K-Pop is...
As a leader of your enterprise, this process begins with you—your interest, passion, and commitment to establishing a set of values that will guide your culture through decades of growth. Taking the time to define your values, embody them, and keep them fresh and alive in...
There are, of course, many different ways to approach trend-watching. I personally like to pay attention to what the leading top-tier organizations within the branding and marketing space think is important and see how that plays out over the course of time. Case in point -...
If you had to guess, how many customers take into account how well they feel their personal information will be protected when making a purchase? McKinsey has done the research, and they put the number at 85%. Data protection is just one component of what’s being...
Right now, the American public trusts businesses more than they trust the government or media. Obviously, both groups are interested in rebuilding trust with the public. What’s involved in making that happen? The Columbia Journalism Review recently hosted a panel discussion called The Objectivity Wars, which...
Back in 2014, I joined Life is good CEO Bert Jacobs on the main stage of the National Retail Federation's Big Show to illuminate the powerful effects core values can have on businesses. Core values helped Life is good build a $100 Million lifestyle brand....