If you’re the least bit interested in trust and how our ability to maintain a functional society depends on our ability to rely on other people’s willingness to abide by general cultural norms, Elon Musk provides an almost endless source of material to work with. Whether...
In the course of my research into what makes customers love some brands more than others, it’s become clear that a brand’s relationship with its employees carries a significant amount of weight. One of the reasons Publix Super Markets enjoys its dominant position in the competitive grocery industry...
Living in this part of Florida, it’s possible to grow acclimated to things like rocket launches. There have been 34 launch attempts from Cape Canaveral this year alone! But today’s launch was supposed to be extra special. Artemis 1 is a super important mission. It’s the...
As giants go, Wells Fargo was a big one. In 2008 it became a coast-to-coast super-bank with $1.4 trillion in assets and 48 million customers. From there, Wells Fargo grew to the point where it became the largest mortgage company in the country, providing one...
https://youtu.be/GXdaC_AiPaI Loyal customers consistently do business with their preferred brands, often without evaluating convenience or pricing factors. These loyal customers are also more likely to tell their friends and family about the brand (called word of mouth), creating a low-cost stream of new customers. Given these valuable...
If I tell you when I’m wrong, you’re more likely to trust me to be right. Shopify is widely regarded as one of the best e-commerce platforms for small business - but Shopify itself is not a small business. There are 3.7 million active Shopify stores,...
Recently, when I was writing about the Elon Musk/ Twitter deal - currently headed for court, with Twitter blaming recent revenue drops on uncertainty regarding the acquisition - I mentioned that every organization has vulnerabilities. Some people took exception to this, in the sense that they felt...
He’s in, he’s out - Elon Musk’s decision whether or not to purchase Twitter has dominated headlines for weeks. While there’s been a lot of talk about free speech and financial shenanigans, the largest part of the discourse has been around bots. Musk raised the...
I’m blessed with healthy young children. The family’s on a road trip. You know what that means - someone always needs to use the bathroom, right away, right now. And that’s how I wound up in one of the filthiest gas station bathrooms I’ve been...
Setting the right prices for your audience and revenue goals is important when taking a product to market. The following questions will help you clarify your pricing model. To develop your pricing model, consider: What is the value you're offering to your target customers?Are there existing...