There are, of course, many different ways to approach trend-watching. I personally like to pay attention to what the leading top-tier organizations within the branding and marketing space think is important and see how that plays out over the course of time. Case in point -...
If you had to guess, how many customers take into account how well they feel their personal information will be protected when making a purchase? McKinsey has done the research, and they put the number at 85%. Data protection is just one component of what’s being...
Right now, the American public trusts businesses more than they trust the government or media. Obviously, both groups are interested in rebuilding trust with the public. What’s involved in making that happen? The Columbia Journalism Review recently hosted a panel discussion called The Objectivity Wars, which...
Back in 2014, I joined Life is good CEO Bert Jacobs on the main stage of the National Retail Federation's Big Show to illuminate the powerful effects core values can have on businesses. Core values helped Life is good build a $100 Million lifestyle brand....
If you’re the least bit interested in trust and how our ability to maintain a functional society depends on our ability to rely on other people’s willingness to abide by general cultural norms, Elon Musk provides an almost endless source of material to work with. Whether...
In the course of my research into what makes customers love some brands more than others, it’s become clear that a brand’s relationship with its employees carries a significant amount of weight. One of the reasons Publix Super Markets enjoys its dominant position in the competitive grocery industry...
Living in this part of Florida, it’s possible to grow acclimated to things like rocket launches. There have been 34 launch attempts from Cape Canaveral this year alone! But today’s launch was supposed to be extra special. Artemis 1 is a super important mission. It’s the...
As giants go, Wells Fargo was a big one. In 2008 it became a coast-to-coast super-bank with $1.4 trillion in assets and 48 million customers. From there, Wells Fargo grew to the point where it became the largest mortgage company in the country, providing one...
https://youtu.be/GXdaC_AiPaI Loyal customers consistently do business with their preferred brands, often without evaluating convenience or pricing factors. These loyal customers are also more likely to tell their friends and family about the brand (called word of mouth), creating a low-cost stream of new customers. Given these valuable...
If I tell you when I’m wrong, you’re more likely to trust me to be right. Shopify is widely regarded as one of the best e-commerce platforms for small business - but Shopify itself is not a small business. There are 3.7 million active Shopify stores,...