Hereâs an uncomfortable truth Iâve seen too many established brands overlook: bidding on branded keywords might be a waste of money. Back in 2012, eBay ran a fascinating experiment with economists Tom Blake, Chris Nosko, and Steve Tadelis. They shut off paid search ads in certain...
Turner Classic Movies has always been more than just a television channel. For millions of devoted fans, itâs a trusted curator of cinematic history, a warm companion, and a symbol of timeless storytelling. But even the most beloved brands must evolve. TCM faced a challenge...
The Life is Good Company started with a t-shirt and a smile. Founded by brothers Bert and John Jacobs, this American lifestyle brand built a loyal following with simple, optimistic messages and their iconic stick figure, Jake. But even beloved brands can lose momentum. Despite a...
Unlock the Creative Power Within Your Organization Through Our New Program: âThe Cult Branding Approach to Creativity and Innovationâ The worldâs most beloved brands, Apple, Patagonia, Harley-Davidson, LEGO donât just sell products. They continually reimagine themselves, fueling communities through creativity and innovation. At The Cult Branding...
âCreativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.â â George Lois In Search of Creativity Albert Einstein said, âImagination is more important than knowledge.â Imagination and the creative impulse have a way of alchemically transforming problems into new solutions and...
David Blaineâs magic blurs the lines between illusion, art, and experience. Over more than two decades, he has captivated audiences around the world with performances that defy belief and linger long after the final moment. But as his work expanded into digital platforms like iTunes...
Carl Jung once said, âMan needs difficulties. They are necessary for health.â The same is true for brands. Yet many instinctively avoid difficulty. They shy away from conflict, from tough expectations, or from friction with customers. But hereâs the paradox: the very struggles brands embrace are the...
In the race for innovation, growth, and market share, many brands forget a simple truth: customers donât fall in love with complexityâthey fall in love with clarity. At the heart of every Cult Brand is a clear and consistent emotional experience. And one of the fastest...
One of the clearest truths in marketing is also one of the easiest to forget: Brands with higher awareness get far greater return from the same media spend. This isnât a vague theoryâitâs been demonstrated across multiple platforms, from ecommerce marketplaces to TikTok. The effect is consistent...
If youâre serious about growth, invest in TV. TV isnât just another channelâitâs the stage where brands earn cultural relevance. When done right, it becomes more than advertising. It becomes a signal of trust, a story customers carry with them, and a catalyst for loyalty. TV Still...