Strategy

10 Jan

The Art of Customer Profiling: A Must-Have Skill for Brands

Hey there, business visionaries.  In today's world, where consumers are more informed and selective than ever, the challenge for CEOs and CMOs is truly understanding this sophisticated audience.  Your first crucial step in this mission?  Accurate and insightful customer profiling. With the modern digital landscape offering abundant customer data,...

11:33 / AI / Artificial Intelligence / Branding / Cult Branding / Cult Marketing / Marketing / Strategy / BJ Bueno

03 Jan

Apple, Harley-Davidson, and Starbucks Lead the Way into 2024

This blog post explores the enduring success stories of three iconic brands - Apple, Harley-Davidson, and Starbucks - and extracts vital lessons for business leaders navigating the dynamic world of brand loyalty and consumer engagement. Apple: A Paradigm of User-Centric Innovation Entering 2024, Apple's brand journey remains...

12:01 / Branding / Cult Branding / Cult Marketing / Strategy / BJ Bueno

09 Dec

What every CEO should know about generative AI

The AI and I Generative AI is evolving at record speed (Exhibit 1) while CEOs are still learning the technology’s business value and risks. Here, we offer some of the generative AI essentials. Watch our YPO AI Keynote Exhibit 1 Generative AI has been evolving at a rapid pace. Introduction Overview...

12:28 / AI / Artificial Intelligence / Strategy / Ozzie Coto

20 Nov

How Customer Data Drives Macy’s Private-label Evolution

In the ever-competitive retail landscape, building a solid private brand is more than just having a unique product. It's about crafting a distinct identity that resonates deeply with your audience. Macy's Chief Merchandising Officer, Nata Dvir, provides an inside look into their strategy and how...

10:24 / Branding / Cult Branding / Cult Marketing / Strategy / BJ Bueno

14 Sep

Creating a Cult Brand: A Step-by-Step Guide

Greetings brand enthusiasts, BJ Bueno here. We've all admired brands that seem to transcend the typical consumer-business relationship, morphing into passionate communities or even lifestyles. But what does it take to create such an iconic brand? Here’s my step-by-step guide to building a brand that...

19:29 / Branding / Cult Branding / Cult Marketing / Strategy / BJ Bueno

05 Sep

Why You Don’t Need a Dashboard: A Fresh Perspective from Google’s Chief Strategist for Data & Measurement

In a world teeming with data, companies are excellent at collecting information but often struggle with its application. Neil Hoyne, Chief Strategist for Data & Measurement at Google, recently shared his view on this subject, and it's not what you'd expect. He's no fan of...

14:28 / Strategy / Salim Bueno

31 Jul

🎯 Powering Brand Strategies with Data: A Review of Neil Hoyne’s “Converted”

As Chief Marketing Officers (CMOs) of established brands, it's paramount to understand the importance of data in shaping our customer strategies. Neil Hoyne, Google's Chief Measurement Strategist, unravels this mystery in his enlightening book, "Converted: The Data-Driven Way to Win Customers’ Hearts." In the present digital...

10:24 / Branding / Marketing / Strategy / BJ Bueno

12 Jul

How Storytelling and Authenticity Can Transform Your Marketing Strategy

Attention CEOs! Are you looking to infuse your brand with new vitality and guide it toward unprecedented growth? Storytelling and authenticity can be your winning strategies. Since time immemorial, stories have been entertaining, educating, and connecting. When businesses harness the power of stories in marketing,...

15:59 / Branding / Marketing / Strategy / BJ Bueno

20 Jun

Brand DNA

In the complex realm of brand strategy and marketing, the concept of 'Brand DNA' is emerging as a transformative tool. Just as a human being's DNA provides the blueprint for their physical characteristics, behaviors, and susceptibility to certain conditions, a brand's DNA encapsulates its unique...

13:53 / Branding / Marketing / Strategy / BJ Bueno

14 Jun

Why Obsessing Over Your Best Customers is a Winning Strategy

Creating a cult brand is no easy feat. It requires a laser focus on your most dedicated customers - the brand lovers who appreciate more than just your product's price tag. These customers are your most valuable asset and key to your brand's longevity and...

19:04 / Branding / Marketing / Strategy / BJ Bueno