A great place to start when establishing core values that stick and resonate is the work of Abraham Maslow. 
Go confidently in the direction of your dreams. Live the life you have imagined.
Here is a cautionary tale: United Airlines stock drops $1.4 Billion after a passenger-removal controversy. 
Salviati: Now you see how easy it is to understand.
Sagrego: So are all truths, once they are discovered; the point is in being able to discover them.
“Make no little plans; they have no magic to stir men’s blood.” —attributed to Daniel H. Burnham
Last week, we wrote about the power of the individual customers to transform your business. The intensely-devoted customers we highlighted—the Brand Lovers—seek out like-minded individuals to form brand communities. These groups become close-knit with ties that resemble family—or in modern parlance: they become framily. Here’s a...
The Big Idea: How to make work more enjoyable this holiday season. Abraham Van Helsing: “I want you to believe.” Dr. John Seward: “To believe in what?” Abraham Van Helsing: “To believe in things that you cannot.” —Bram Stoker, Dracula
THE BIG IDEA: An optimistic, non-zero-sum approach is a smart way to avoid turf wars, fuel workplace collaboration, and unite teams around common solutions. 
The Big IDEA: Master people skills and harness the power of body language to start conversations with anyone, anywhere, anytime.