Treat Your Customers Like Family
Last week, we wrote about the power of the individual customers to transform your business. The intensely-devoted customers we highlightedâthe Brand Loversâseek out like-minded individuals to form brand communities. These groups become close-knit with ties that resemble familyâor in modern parlance: they become framily. Hereâs a...
The Big Idea: How to make work more enjoyable this holiday season.
THE BIG IDEA: An optimistic, non-zero-sum approach is a smart way to avoid turf wars, fuel workplace collaboration, and unite teams around common solutions.
The Big IDEA: Master people skills and harness the power of body language to start conversations with anyone, anywhere, anytime.
THE BIG IDEA
THE BIG IDEA
THE BIG IDEA:
THE BIG IDEA