How To Be MORE Creative
THE BIG IDEA: Creativity doesn’t happen in a flash of insight; it’s the result of a lifetime of learning.
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Most businesses isolate creativity to specific parts of the organization; they treat it as if only a chosen few can tap into the mystical force of creativity. Part of this stems from a belief that only some departments can benefit from creative thinking. But, great businesses know that creative solutions can come from anywhere within the organization. The other part is the result of the way we believe creativity happens: in a flash of insight that only happens to a chosen few.

Beyond what you can observe, powerful and primal brain functions are continuously influencing the behavior of those you lead.
A great place to start when establishing core values that stick and resonate is the work of Abraham Maslow.