Nobody buys anything for the sake of having it. Purchases always solve problems. And, problems are always driven by deeper needs. In between the problems and the deeper needs are tensions. These tensions are value-driven: in other words, they are driven by wanting the world...
If youâre like most businesspeople, youâve entered problem-solving meetings excited to devise a solution, but then left feeling like you wasted valuable time. Often, the solution is similar to something already in place or it was brought up early in the meeting. It feels like the...
A company is stronger if it is bound by love rather than fear. Herb Kelleher The passing this week of Herb Kelleherâthe man who filled the skies with flying heartsâmade me reflect on compassion and the way we treat ourselves and each other. At the beginning of each...
While revolution must be led from the top, it rarely starts at the top. The spirit of revolution already exists in the hearts and minds of motivated employees and loyal customers. It shows up in the individual stories that employees tell about the work they do. And it shows up in the individual stories that customers tell about the products they love. Often a leader need only act as a kind of managing editor, shaping the stories to align with a shared vision.Marty Neumeier[1. Marty Neumeier, The Designful Company: How to Build a Culture of Nonstop Innovation, 2008.]
Despite what many agencies still claim, brands arenât logos or taglines and they canât be made or changed with a single ad campaign.
A brand is a living entity with three elements: vision, culture, and customer. These elements influence each other and collectively create a perception about the company. That perception is the brand.
Thereâs more than one way to create a brand. But, we think thereâs only one way to create a brand that will be relevant now and in the future. And, thatâs creating an Authentic Brand.
âThe strength of the team is each member. The strength of each member is the team.â Phil Jackson A healthy workplace boosts morale, lowers turnover, decreases absenteeism, and increases productivity. With the holidays upon us on and the finish line in sight, it is important to...
Google âHow to Say Thank Youâ and youâll get 2.18 billion results. Most are instructional. Itâs surprising that something we learned to do as children has that many search results. Somewhere in between childhood and adulthood, we forgot how to say thank you and, most importantly,...
"Before I can tell you the story, you have to try the shot." - Fred Mossler Co-Founder Zappos. You mean the one with the scorpion in it? "Yeah and you should shoot it together, you definitely don't want to eat the scorpion alone." - Fred "BJ, The Scorpion...
âThe best way to capture moments is to pay attention. This is how we cultivate mindfulness. Mindfulness means being awake. It means knowing what you are doing.â Jon Kabat-Zinn The truth is that many of us spend most of our time in the office. Think about how...
A brand becomes stronger when you narrow the focus. Al Ries and Laura Ries, The 22 Immutable Laws of Branding. Keeping a brand on course is one of the most critical and difficult challenges executives face. A narrow brand focus will help keep your brand aligned with your...