THE BIG IDEA: Seven psychological factors that drive your customers to spread the word about your products and services. __________________ How do you get your customers talking about your products and services? You work hard to create amazing experiences for your customersâexperiences worth talking about. Here are seven principles...
THE BIG IDEA: Outperforming leaders tend to be growth-oriented, both within themselves and within their organization. This weekâs article highlights thirteen characteristics of self-actualizing people observed by Maslow. __________________ Psychologists primarily studied mental illness for the first 50 years of the fieldâs existence. After World War II, Abraham...
THE BIG IDEA: Here are seven benefits for making your best customers the central focus of your organizationâs primary directive. __________________ No matter how big your marketing budget, you canât market to everyone. The more restricted your budget, the more intelligent your approach needs to be. Your best...
THE BIG IDEA: The old paradigm of employee motivation can actually be hurting your businessâs performance. Social psychology offers fresh insights on what drives modern humans to perform at their best. __________________ If there was a strategy that would simultaneously improve your personal effectiveness and organization growth,...
THE BIG IDEA: Executive leaders are faced with a big question: Who should they put first: customers, employees, shareholders, or management? The best answer lies in understanding how each area relates to the other. __________________ Who comes first in your business? Customers Employees Shareholders Management This is one of those frustrating questions....
THE BIG IDEA: Courage and boldness are defining characteristics of visionary CEOs committed to customer-centric innovation and redefining their markets. __________________ Your starship is staffed with competent officers who possess specialized training and knowledge. Your warp drive is ready. That is, you possess the creative capital, ingenuity, and...
THE BIG IDEA: Archetypes are a powerful and underused tool business leaders can leverage to gain market dominance, improve customer loyalty, and build stronger organizations. __________________ Â Archetypes are the secret weapon of an elite group of businesses. Archetypes operate silently, below the surface, completely out of view of...
THE BIG IDEA: When executed well, core values provide an unparalleled competitive advantage for leaders because they define a specific set of idealized behaviors they want their people to uphold. __________________ If you could wave a wand and magically have all of your employees behaving in certain...
THE BIG IDEA: Considering the staggering amount of time CEOs spend in meetings, investing time in improving meeting effectiveness is prudent for any outperforming leader. __________________ Management guru Henry Mintzberg was one of the first researchers to provide a glimpse into the daily lives of CEOs. Mintzberg followed...
THE BIG IDEA: Todayâs article asks executive leaders to take a step back and evaluate their business with some big questions that underlie the foundation of their enterprise. __________________ If you were asked by someone to define your business, how would you answer? Would you explain what services...