There is only one valid definition of business purpose: to create a customer. The customer is the foundation of a business and keeps it in existence. He alone gives employment.
We assert that nothing has been accomplished without interest on the part of the actors; and—if interest be called passion, inasmuch as the whole individuality, to the neglect of all other actual or possible interests and claims, is devoted to an object with every fibre of volition, concentration all its desires and powers upon it—we may affirm absolutely that nothing great in the World has been accomplished without passion.
A great leader’s courage to fulfill his vision comes from passion, not position.
Becoming belongs to the heights and is full of torment. How can you become if you never are? Therefore you need your bottommost, since therefore you are. But therefore you also need your heights, since there you become.
“Planning is bringing the future into the present so that you can do something about it now.”
“Make no little plans; they have no magic to stir men’s blood.” —attributed to Daniel H. Burnham
Last week, we wrote about the power of the individual customers to transform your business. The intensely-devoted customers we highlighted—the Brand Lovers—seek out like-minded individuals to form brand communities. These groups become close-knit with ties that resemble family—or in modern parlance: they become framily. Here’s a...
Simply stated, the point is that one does not have to be like certain people in order to understand them, but he does have to understand them in certain respects in order to rally them.
Abraham Van Helsing: “I want you to believe.” Dr. John Seward: “To believe in what?” Abraham Van Helsing: “To believe in things that you cannot.” —Bram Stoker, Dracula
THE BIG IDEA: Strong businesses not only stand for something (core values), they also stand against something (the enemy). 
How well does your business embody your brand?