Author: BJ Bueno

On March 2, bloggers from all around the world participated in the "Spread the Word to End the Word" campaign.  It was a coordinated effort to discourage people from using the word "Retarded" as a casual insult, by pointing out the negative impact this word...

What was your last job interview like? Did you dance? Did you sing? Were you ready to be silly, playful, outgoing, and engaging? If you answered "No" to any of these questions, chances are you weren't interviewing with Six Flags. More than 1,000 people showed up for a recent...

Here's a marketing quandary you never hear about: what happens when it turns out your tag line turns out to be true? The Heart Attack Grill claims its offerings, which include triple bypass burgers and lard-fried flatliner fries, are a taste worth dying for. And now...

From the world of high fashion comes the news that Bernard Arnault, the force behind the Moët Hennessy Louis Vuitton empire has his eyes on his next big acquisition: the world renowned luxury brand Hermès. Hermès is reportedly not thrilled with Mr. Arnault's attention. Hermès describes...

Napoleon, having conquered a considerable portion of Europe, once said, "The human race is governed by its imagination." He knew the power of a compelling story, perhaps better than any of his contemporaries, and leveraged that into Empire. On today's business battlefield, is imagination less compelling?...

There were 5,127 prototypes. James Dyson spent years of his life and accumulated a mountain of debt before introducing the G-Force cleaner in 1983. By the mid-nineties, Dyson had revolutionized the British vacuum market. What Built Dyson? Dyson's success can be laid squarely at the feet of...