13 Jan Loyalty Isn’t a Points Program
A lot of brands try to “build loyalty” with rewards.
Points. Discounts. Perks.
Those can help, but they’re not a sense of belonging.
They’re incentives.
Loyalty, the real kind, is closer to what you see in Cult Brands:
Customers don’t just buy.
They identify.
They feel belonging. They feel seen. They feel like the brand reflects who they are and where they’re going.
That’s why Cult Branding focuses on Brand Lovers.
Your best customers, the ones most likely to:
- stay longer
- spend more
- forgive mistakes
- bring others with them
Most brands market to everyone.
Cult Brands build depth with their Brand Lovers and the halo expands outward.
Here’s a practical advisor move:
If I can help you define your Brand Lovers clearly, you get a compass that makes decisions easier:
- messaging
- product priorities
- experience design
- partnerships
- community building
- what to stop doing
I’d love to hear how you’d describe your Brand Lovers in your own words.
Best,
BJ