Gary Gutting, a professor of Philosophy at the University of Notre Dame, had a fascinating article in the NY Times earlier this month. Entitled "What makes free will free?," Gutting's piece goes into the many factors that influence the way we make choices. Considering Brand Modeling's...
In case there's any confusion, let's handle one thing right from the start. Adolf Hitler is the short genocidal maniac whose name is synonymous with evil, responsible for the deaths of millions of people. Barack Obama is the President of the United States. Hank Williams Jr....
"There is a difference between moving too quickly—which Netflix has done very well for years—and moving too fast, which is what we did in this case." With those words, Netflix has backed away from its controversial plan to split the company into two parts. The...
By now, you've heard the same news that has saddened us. Apple founder and visionary Steve Jobs has passed away. We've made no secret of our admiration of Apple. There's just so much that Apple does right. That's why they're one of the few, elite organizations...
What would you do to get one of the women in this picture to give you her phone number? Would you read a book on the art of talking to women? Would you attend a $6,500, 3-day seminar on the topic? Or would you choose what...
At first, we thought it was a joke—and not a particularly funny one at that. Surely Netflix, one of the most successful and dominant brands in the world, wouldn't make a bunch of boneheaded moves seemingly tailor made to alienate their customers. Not Netflix. We're...
After decades of research and development, Heinz seems to think they've found the perfect recipe. The perfect packaging recipe, that is. Earlier this month, the world's dominant ketchup manufacturer released their most recent packaging innovation: the Dip & Squeeze packet. The new packets are larger than...
Earlier last month, Burger King retired the latest incarnation of their mascot. The King had had a central role in BK's messaging, starring in several ad campaigns. He is being replaced by what are being termed "food centric" spots, where fresh ingredients take center stage. It...
To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has...
One of NASCAR's biggest stars, driver Dale Earnhardt, Jr., has been a spokesperson for Nationwide Insurance for many years. Here's one of the most recent commercials he's done for Nationwide. We really like this commercial because it articulates many of the key concepts of Brand Modeling....