Sportwear company Athleta built its reputation on yoga wear and gym apparel. Customers found the company online, and soon the fledgling firm had a strong following. Strong enough, in fact, to attract the attention of the Gap. Gap purchased the Athleta brand in 2008, hoping...
Do business leaders have a lesson to learn from Lady Gaga? At first glance, it might not appear so, but that's until you learn that the 25 year old singer is well on her way to earning over $100 million in 2011. Forbes Magazine recently...
2010 was not a great year for many car manufacturers. The phrase underperforming analysist expectations has been bandied about quite a bit. Projections for the auto industry's growth invariably include the words slow and steady. Except, of course, for Subaru. Sales of Subaru's offerings, which includes...
Itâs only the second movie to ever pass the $500 million mark, with Dan Fellman, Warner Brothersâ head of distribution, predicting that it will end up taking in somewhere between $530 and $550 million. Critics trying to figure out why The Dark Knight has been so...
Your best customers are your Brand Lovers. Understanding the needs of your Brand Lovers and serving them better than anyone else is critical if you want to outmaneuver the competition and grow a long-term sustainable business. Here are ten reasons why your Brand Lovers are so...
Many retailers loose a big edge online because they donât create a pleasurable shopping experience, a place where the customer can enjoy the essence of the brand and even do a little âwindow shopping.â If you have never visited Ikea.com you donât know what youâre missing....
Amazing customer experiences will start conversations ORLANDO, Fla. â Last summer, in an article titled, âI Sold it Through the Grapevine,â Business Week reported that marketing powerhouse companies like Procter & Gable were using legions of moms to help promote their products. In behind-the-scenes word-of-mouth campaigns,...
One of the characteristics of Cult Brands is their unabashed ability to play, as written in the Golden Rule of Fun. Although weâre programmed to think that thereâs nothing funny about being an adult, these brands fearlessly turn back the hands of time and enthusiastically...
Dr. Michael DeBakey was a god-like figure in the world of surgery, he performed in the neighborhood of 60,000 surgeries, invented over 50 medical instruments, had a pioneering role in developing the Mobile Army Surgical Hospital (MASH) units, the artificial heart, as well as a...
You take a week off work to deal with a family emergency. When you return, youâre told to contact the Human Resources Department. The voice on the phone is devoid of human feelings. Youâre instructed to fax proof to substantiate your absence. What would be...