It’s all too easy for retail marketers to focus exclusively on generating the next transaction. But savvy marketers understand that there’s a more powerful way of growing market share and competing effectively in the retail jungle: build brand loyalty. Building brand loyalty doesn’t happen by accident....
Definition of ‘Word of Mouth’ 1: the passing of information from person to person by oral communication 2: an important area of marketing is called word-of-mouth marketing, which relies on the added credibility of person-to-person communication, a personal recommendation. 3: storytelling is a common form of word-of-mouth communication...
https://youtu.be/-iyS_ZyXpaQ What is Marketing? Marketing is the practice of allocating resources to gain awareness and consideration from future customers for the purchase of a product or service. Marketing satisfies the need for the company to create customers and build relationships that will bring the business sustainable growth....
21 Brands That Have Fanatics and Cult Followers Cult Branding is the art and science of creating human experiences that lead to a feeling of belonging. This feeling provides a sense of shared consciousness with others, supported by ritualistic behavior. Cult Branding is so effective that many...
'Cult Brand' Defined 1: A product or service that is in a class of their own as they have mastered the art of building lasting and meaningful relationships with their customers. In the world of Cult Brands, the customer is not only king, but is part...
Definition of 'Cult’ 1: great devotion to a person, idea, object, movement, or work 2: a system of religious beliefs and ritual 3: In the 1930s cults became the object of sociological study in the context of the study of religious behavior. The Meaning of the Term For some people,...
Marketing used to be fairly straightforward: Throw money at advertising in order to influence people to buy your products and services. If your advertising campaign was decent, the resulting sales outweighed the cost of advertising. If your campaign was excellent, your business grew like a...
https://youtu.be/DqT_q7Vgiz0 Definition of Retail Marketing Retail is the sale of goods and services from businesses to an end user (called a customer). Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their...
The reason that Apple and other industry-dominating organizations, like Harley-Davidson and IKEA, consistently beat out their competition is that they have a deep, comprehensive understanding of who their best customers are. Truly knowing your customers requires moving beyond demographic data into the nuanced realm of human...
1.15 billion people use Facebook. Half of those users have made checking Facebook part of their regular morning routine, with nearly a third logging on before they get out of bed in the morning. Social media has become central to our customers’ lives. Our customers put...