You understand that the game of modern business isnât won by capturing the next transaction. Youâre passed that. Now youâre learning how to relate to your customers. Look at any of your personal relationships to see how difficult relating to another human being can be. Here,...
Building analytic muscle to learn about your customers is a top priority for todayâs outperforming chief executives. Big data is an unquestionably powerful tool to improve your knowledge about your customers. Many executives are talking about âbig dataâ these days. Another popular term associated with big...
Organizations that foster brand loyaltyâthat place an unusually high level of focus on their customersâon average, demonstrate a more enlightened approach to management. Why is this so? Cult Brands and other customer-centric businesses tend to be more humanistic. That is, they tend to place a greater...
Couldn't make it to this year's National Retail Federation's Big Show in New York City? No problem. The keynote opened with SAP's SVP of Retail Business Unit Lori Mitchell-Keller's discussion of the millennials and how the new socially-conscious consumer has been wired since birth and is comfortably connected through...
In walking the massive floors of the National Retail Federationâs Big Show in Jacob Javits Center last week, we noticed the same themes and language echoed throughout the great halls of exhibitors serving the retail industry: analytics, big data, and other research toolsâservices and technologies...
It was an enlivening trip to the National Retail Federationâs Big Show this year. With over 30,000 attendees pacing over 800,000 square feet of exhibitors serving the retail market, it was difficult not to marvel at what human consciousness can do in its effort to...
Marketing thought leader BJ Bueno and CEO Dave Ratner reveal the advertising and marketing secrets for independent retailers at this year's NRF Big Show Convention & Expo. New York City, NY (PRWEB) January 09, 2014 Where do independent retailers go to get inspiration and knowledge for growing...
In their keynote address, BJ Bueno and Bert Jacobs share insights on how CEOs can use core values to grow their retail businesses. New York City, NY (PRWEB) January 08, 2014 Where do the nationâs top CEOs of major retail businesses go to share their experiences and...
Letâs make a series of obvious statements: 1) Your customers are human beings. 2) Human beings share certain values. 3) Human beings, as customers, are attracted to businesses that share their values. Simply enough, isnât it? Well, sort of. The challenge is not all humans value the same thing....
What is a Brand? Brands are funny things. You canât just go to the store and pick up a pound of brand. Thereâs no brand app to download. You canât go to the Brand Store and buy brands to make your organization more appealing to your...